Finding the perfect SEO strategy is a balancing game of using syntax, digital design elements, relevancy, and the power of words. To get to the ideal SEO strategy, it takes a deep understanding of the market and how you fit. Here are 15 principles that will help act as the backbone of any profitable SEO strategy.
1. Syntax as a Base
With any good SEO post, proper grammar and syntax must be a component of your ideas. Basic grammar rules can be found all over the internet, but for styles like AP, MLA, or APA, specific guides can be an excellent place to start. Think of grammar and syntax as the base for any good project. Even if you are struggling to get words on the page, if there is proper grammar and traditional syntax, you are one step ahead of any problems that may arise early on. Additionally, Google, Bing, or any other internet site that hosts your content will not want to rank your content high if your grammar and syntax are lacking.
2. Graphics for Design
After your base is complete, graphics are next. If your content incorporates graphics, you need to think of a variety of different aspects when using graphics. To see what The Dillon Ross Group has to say about graphics, check out our blog post here! Remember, as a rule of thumb, if your graphics confuse you, are hard on the eyes, don't match, or lack consistency, don't use them. Better to be straightforward and transparent with your words and not use graphics, then use graphics that just hurt your content. If you have a local business, artist, or designer, try and team up and see what you can come up with.
3. It's More Than Words, Connect With People
One of the hardest parts of marketing with consumers in mind is thinking of how to connect. Remember, the people who see your content are real people. If your content lacks trustworthy qualities or appears undone or wrong, you won't have a reasonable SEO return rate. For the perfect SEO strategy, don't get lost worrying too much on SEO principles and lose your view of the consumers. It's all about balance. Need help connecting? Add keywords that are relevant to your industry. If you focus on one thing too much, you lose something else. Never forego quality for jargon or something you are not really confident about posting or mentioning in your content.
4. Website Design
When you think about SEO strategy, you have to think about where your consumers see your SEO content. Usually, your SEO content will be on a website or social media platform; whether that is your personal website or your company's, it needs to be nice. Websites are just as important as the content that is on them. The Dillon Ross Group knows all about websites! Check out our digital marketing blog that details what to add to your website. If you already have a website, ask for people's opinions and feedback. Criticism can be hard. But, if you get constructive criticism and turn around and apply that criticism to make positive changes, you will gain profit and consumer engagement.
5. Understand The Market
So, you have good SEO content. What's next? You need to know your market. Who are you talking to, why are you talking to them, and what do you have to say? What gives you the right to talk and post your content as an expert? Those are all questions you must challenge yourself or team to ponder as you consider your market. Some good ways to understand your market is looking at social media engagement in your target market and looking at market research. There are excellent research databases and access to market research from the MIT Libraries! If you can, maybe perform your market research. With proper research and data, your SEO content can be precisely what your market wants.
6. Trust Yourself and Establish Credibility
As stated above, you must use your voice proactively. You and your team know why you have inside knowledge into the public health issues in a specific area, for example, but if your content is not trustworthy, no one will care. By dabbling SEO principles into your content, you will help establish your own brand and voice. And, at the end of the day, your words and content are nothing without an excellent brand to stand behind it. Need some tips on how to increase your online presence quality?
Check out our blog here!
7. Trust Your People
If you are a larger team than just yourself, trust your Content Managers/Creators. Yes, they are visionaries, but their technical skills are worth praising. There are formulas to coming up with good SEO, and your content people perfect them. But, remember, for best SEO ranking, the rules are always changing and moving around. You must be reading other blogs to see what they are focusing on. Learning from your neighbors is smart...get started! (Pro-tip, a lot of your industry neighbors will collaborate if asked. So, reach out, and see what you do to help one another).
8. Understand what Google Ranks
One good way to gauge how your content will rank on Google, or any other search engine site, is by typing in some keywords that are similar to what you are about to post. Who is posting content like yours? Why are they publishing it? Ponder those questions and identify what they have that could bulk up your own content! Need to understand where your website content is in comparison to a previous ranking? Consider retargeting. Additionally, for a further dive into the backbone of SEO, The Dillon Ross Group has lots of great information about SEO and how we utilize it.
9. Reach Out to Your Consumers
If you have a strong, or growing, social media presence, reach out to them! More than likely, your consumers will have opinions on what you can do better and what you are nailing with your SEO content. Additionally, your consumers can help you identify strengths and weaknesses within your products or services. Need ideas to help you identify or collaborate with your consumers? Try Instagram Stories, Twitter polls, or enable comments on your SEO content pages.
10. Try Something New
Trying something new can be difficult. If you are struggling to get your SEO content streamlined and perfected, try some new social media sites. New and different social media platforms can be scary at first, but with every new social media site comes a new set of consumers. Are you interested in using TikTok? Instagram? Have ideas for Pinterest or LinkedIn? Reach out to The Dillon Ross Group and see what we can come up with together. Social media is more extensive than just Facebook or Twitter. Creative engagement is a great way to boost your SEO content today.
11. Banners Are a Great Way to Start
SEO content can be edited down and perfected by looking at what we see every day. Think of some ways you receive content in person every day. Banners, signs, and menus can be great ways to start. What are the principles that in-person content follow? Crisp wording, direct marketing, and welcoming consumer-language. Avoid otherness in your words. You never know who's viewing your content; make sure that your content is welcoming and engaging for all. Google has, according to Statista, 259 unique US visitors. That's a lot of people. So, practice inclusive, woke marketing and open your SEO content to new audiences with every post.
12. Determine Your Effective On-Page SEO
Your SEO on-page words are essential. Going further than just grammar and syntax, your keyword optimization can work wonders on your page. Lindsay Kolowich recommends using a FREE SEO audit tool. An SEO audit can be a great way to start! However, one thing to remember: don't stuff your content full of keywords that have no place being there. Finding a good SEO balance can be tough, but with the digital marketing experts assisting you and following the above principles can be good places to start.
13. Establish a Creative Vision
It may sound funny to say out loud, but you need to have a vision. One of the fastest ways to lose your SEO content is not having a vision. When you sit down to write, or communicate with your SEO professional, and explain what you see in your brain, be honest. As content developers, we love having a vision to use when we develop effective SEO content. It's okay to dream big with SEO content. No popular website got to where it's at by not being honest—your honesty and vision matter.
14. Understand Your Platform
One of the last things you need to understand to perfect your SEO strategy is learning your platform. All SEO strategies are not the same. If you are trying to gain an audience on Instagram, you will not follow all the same rules that you would for a blog or professional website. It's okay to keep a document that has some tips and tricks of SEO strategies based on the platform. Poke around the internet and see what is working for your favorite businesses, services, or influencers. Although SEO strategies are hard to understand at first, once you get it, you can capture audiences on all platforms.
15. Be Diligent
If you are just starting to determine the best SEO strategies for you, contact professionals and do your research. There are many resources out there on understanding how to perfect your SEO strategy. We are so glad you started here! At the end of the day, when you click to see your data on who has viewed your SEO content, remember to be diligent. The market is continually changing and shaping into the most robust, profitable market it can. There are lots of voices and opinions on SEO strategies. Trust The Dillon Ross Group for advice - we have a portfolio that backs up our SEO strategies that work! Lastly, be diligent with your SEO strategy.
Working in online marketing is exciting and always changing. One of the best and most exciting aspects of online marketing is reaching people through SEO strategies. If you are diligent, practiced, and creative, your SEO strategy will come together and become profitable. Have fun and good luck.
The Dillon Ross Group, the best SEO company in NJ, loves talking about SEO strategies, so let's talk!