Choosing the right bidding strategy is essential for every PPC marketer. Without this, efforts can go in vain. To make sure that you're taking the appropriate steps to your marketing strategies, you must look at automated biddings. Keep all biases aside that go around in the industry. Research about automated bidding yourself and understand when it should be applied to give the maximum results.
What Is Automated Bidding?
Automated bidding is essentially a method through which machine learning and other data processing tools can figure out the indicators that will land your conversions. It means that Google uses technology to take a look at what the audience wants and adjusts the bids according to their preferences.
Automated bidding comes into play when a potential customer is detected. The bids are adjusted automatically, and ads appear in front of an audience that is most likely to convert. It can make a whole lot of difference in your marketing campaigns. But you need to make sure that you're using this wisely. Just because it's an automated tool doesn't mean that you don't monitor its use. To ensure that you're productive, you should always keep a check so that you don't end up with an unwanted surprise.
When Should You Use Different Automated Bidding Strategies
Different automated bidding strategies are available for you that you can make use of on your campaign. These strategies include target CPA, target ROAS, maximize conversion, maximize clicks, and more. Let's look at when you should be applying them.
Target CPA
Target CPA (cost per acquisition) is relevant because it helps you achieve high conversions based on the amount of your spending. Setting up value as the spend for each conversion will make sure that you get as many conversions as possible in that particular amount, but don't be stringent about this and give Google room to get you better conversions. Use this for search, display, and app campaigns.
Target ROAS
Every conversion doesn't result in the same revenue. By targeting a return on ad spend, you can limit how much you expect as revenue for each cost. You can use this for display, search, and shopping campaigns.
Maximize Conversions
Maximize conversions is something that businesses of a larger scale opt for since they have room to spend more. Given any set budget, you will be able to maximize your conversions with Google. It's frequent for Google search and display network campaigns.
Maximize Clicks
Maximizing clicks is another essential way to make sure that you are getting enough traffic on your website. You can make use of this method for almost any campaign type other than app campaigns. By employing the maximize clicks automation, it will help generate as many clicks as possible within your selected budget.
When it comes to figuring out when you should be using automated biddings, there's no specific timeline that you have to follow. It all depends on the needs of your business. See if your budget allows you to go ahead with this and make sure to monitor frequently. Don't go in expecting too much as you don't want to end up getting disappointed.
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If you want to generate more leads for your business and get started with Google PPC ads, contact The Dillon Ross Group to book a consultation call.