• The Dillon Ross Group

What To Know When Using Google Ads for Lead Generation

We are all aware that generating a lead for your business is not a piece of cake; if it were, everyone would know how to do it. Google Ads is recognized as the best way to generate leads for your website digitally.


Google Ads has built its reputation as the best way to generate leads. If you know how to use the platform, it is pretty easy to spread awareness, attract a specific audience, and then develop effective strategies and achievable goals. As it is pretty challenging to generate a lead, there are certainly some fantastic hacks that help marketers boost their business growth. Also, it helps to optimize the marketing campaigns and advertisements for a considerable amount of time to ensure that you're getting the most bang for your buck.


There are many hacks to generate leads using AdWords. But to start implementing these hacks, it is essential to know the following things when using Google Ads for lead generations. These things will help you understand how you can boost and optimize your ads in the best possible way. Therefore, make sure you read all the details in this article and get acquainted with these things.


Things to Know When Using Google Ads for Lead Generation:

You can either consider these things as crucial tips or the critical facts required for lead generation when using Google Ads. These essential points are as follows:


Use One Keyword for Google Ad Groups:

We all are well familiar with the importance of optimization in Google Ads. The selection of keywords should be carefully made. This is because the best results can be obtained when your keywords match what the users are searching for on search engines. That is why it is preferred that there should be only one specific keyword, with variations, you use to generate leads. The more specific your ad is to the targeted keywords, the higher your click-through rate will be. Using a particular keyword also ensures to improve the relevancy of your ad as well.


Create a Landing Page for Increasing Efficiency:

We highly recommend creating a landing page for your ad viewers to get better conversion results. Sending your ad viewers to a generic page on your website will leave you unsatisfied as you'll have a low conversion rate. That is why it is almost required to develop a user-friendly landing page so that your audience can easily get engaged, attracted, and convinced. The more traffic that is drove to your page, the more opportunities you'll have to generate leads.


Make Sure to Focus on Geo-Targeting:

Geo-targeting is the best way to generate leads through all local campaigns. The keywords are specified according to the location that helps the users to search specifically and get the desired results. Geo-targeting is one of the most effective ways to generate leads on Google as it also makes sure to decrease the cost per lead.


If you need help generating new leads for your business, contact us, and let's get you set up with a Google Ad's PPC campaign.

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