Pay Per Click (PPC) Advertising to Make Your Company First
SEARCH OPTIMIZED RESULTS, RIGHT AWAY
If you're in the market for a new refrigerator, where do you go to find the best one? One in today's digital era would conduct a query via an online search engine and make their choice upon how much it costs, it's availability and the brand's reputation versus its competition. However, with all of the results online, some of the best companies will get lost within the search results. By executing a PPC campaign, your brand can dive into the scene, exceed your competitors, and increase your chances of making a sale.
What is PPC Advertising?
Pay-per-click advertising (PPC) is an excellent way to get your websites to show up higher in search engine results. With an active PPC campaign, you will place higher in SERP such as Google, Bing, and Yahoo, exceeding organically obtained outcomes. All search results that appear because of a PPC campaign are identified with the word “ad” or "Sponsored" revealed next to them.
PPC advertising requires an ad-spend budget to operate and help produce leads. The ad budget permits for a marketing campaign with more immediate results amongst search engines than one practicing SEO tactics only. You pay whenever a user clicks on your advertisement and is taken to your website. So, the more clicks you receive, the more you end up paying. Good deal!
Will My PPC Ad's Be More Relevant Than My Competitions?
PPC campaigns are only successful dependant on the keywords you choose, and as a digital marketing agency, we know about keyword analysis. Keywords are what tells Google and other search engines what to results to show users that most closely match their search inquiry. Particular keywords require more money than others, which is often reliant on your business or what products you are looking to advertise.
Before establishing your campaign, The Dillon Ross Group will meet with you to outline a strategy brief that best incorporates the overall goals of your campaign. Your ad account will be monitored to ensure the right audience and areas are not only viewing your ads but also engaging with them without surpassing your allocated budget.
Are You Still Not Persuaded PPC Ads Are Right for You?
• PPC advertising is persistent in the fact that after creating a PPC campaign, you can modify your account in real-time and see results instantly.
• PPC can save you money. If you have keyword ‘niche’ words that have a minute bid, you can produce traffic for a portion of the price.
• PPC holds you responsible for your money. PPC campaigns enable you to follow your spending, and you can raise or lower your budget depending on the amount of traffic and cost per click.
• PPC can help you obtain the benefits through display advertising or re-targeting, ensuring your ads show up online for potential customers, even after leaving your website.
You don't want to be the company that has much to offer but gets lost online within your competition. With a well planned PPC campaign, your website will be posted in the sponsored or featured segment at the top of search engine results pages, ensuring that you are first when marketing your product or service. PPC doesn't demand days or weeks to be effective, it results appear instantly, and the outcomes are measurable.
At The Dillon Ross Group, we will take the time to research what keywords suit your company the best, developing a customized approach that improves your search engine rankings. Call us today to discuss a budget and plan! The Dillon Ross Group's PPC advertising service for websites can get your site placed where it should be - first! Request a meeting with us to learn more.