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The Complete Guide to Digital Marketing For Dentists in 2021

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When it comes to dental clinics, they all have one thing in common. They need leads.

Getting more leads is the lifeline of any local business. Without a constant stream of patients, your clinic won’t profit.

In this guide, we will help you explore different types of digital marketing for dentists that can help you get the lead you need for your business and stand out from other dentistry.

Why Invest in Digital Marketing?

With the need for more patients, many dentists have started moving away from the traditional way of advertising (flyers, billboards, tv ads, etc.) to more digital.

This could be for various reasons, but the two biggest reasons are digital marketing is more effective and more affordable than the traditional means of marketing.

As a result, many dentists who invest in digital marketing can get the leads they need at a lower cost than the old way of advertising.

Types of Digital Marketing Strategies

Now that you know the impact of digital marketing on your dental clinic, here are some marketing strategies that you can implement:

  • Google Ads

  • Search engine optimization (SEO)

  • Facebook Ads

When choosing which strategy to invest in, you can choose to do one, all, or a combination of the three. In the following few sections, we will go over each strategy and how each will impact your local business.

Google PPC

The first strategy you can use is Google Ads for dentists. Coincidentally, Google ads are among the most popular forms of advertising for dentists and many other local businesses.

This is because it’s fast and almost immediate results in getting leads.

How Does It Work?

Google Ads (formally known as Google AdWords) is a form of search engine marketing and PPC (pay-per-click) advertising. This form of advertising creates an ad that will pop up on Google search engine results pages depending on the keyword you choose.

For example:

With Google Ads, your clinic and its services will be more visible and more likely to get leads when you are the first thing that people see when searching for a dentist.

How to Start Using Google Ads

Now that you know more about advertising with Google, here are the steps to start with Google AdWords.

You can start by creating a Google Ads account. Once you create an account, you begin by considering the specific keywords that you want to target. Typically, you would target keywords that are associated with your services.

Some examples would be:

  • Dental implants

  • General Cleaning

  • Extractions

  • etc.

Once you have the keywords in mind, you create your ad structure.

This is where you can create different ads for different situations. If you want to target a more specific keyword or a broader spectrum, you will set it in your ad structure.

Also, this is where you can set your budget. The benefit of Google Ads is that you will not spend more than what you can afford.

After you have all of this, you will set (or create if you don’t already have one) your landing page(s). This is where searchers will go when they click on your ad.

Once you have all of these things, you can start your advertising and wait for your leads to come in.

Tip: Make sure to keep improving your ads. Depending on the situation, you may have to change your ad format to increase the likelihood of people clicking on your ad.

Search Engine Optimization (SEO)

The following digital marketing strategy is search engine optimization or SEO for short. This is another popular form of digital marketing. Its popularity is due to its exponential effect on your organic traffic without having any ad cost.

How Does It Work?

Similar to Google Ads, this is related to search engines like Google and Bing hence the name. By implementing SEO, your dental clinic can get its website more traffic by organically ranking in the top search results for a specific keyword query.

With more website visitors, your clinic is more likely to get potential patients over a long period.

How to Start Your SEO Campaign?

To start your SEO campaign, you need to start with keyword research. This is where you find the keyword that you want to rank for. Because dental clinics serve locally, you should focus on keywords that include your location.

For example, you would focus on keywords like “dental implants New Jersey” or “Princeton dental implants. “ Once you have your keywords, you create (optimize) your content (page, website, etc.) towards that specific keyword.

This is done by making sure that you have your target keywords and related keywords to specific parts of your website or page(s) like your:

  • URL

  • Headers

  • Main content

  • Alt Tags

Important note: Unlike Google Ads, SEO is a long process. It takes time to research, implement, and have your pages ranked by search engines. Typically, this process is excellent in the long run and is usually done along with Google ads to get short-term results.

Facebook Ads

The following digital marketing strategy for dentists is Facebook Ads. This is a popular choice for many dentists and local businesses because they can get another stream of leads through Facebook’s platforms.

What Are Facebook Ads?

Facebook Ads allows business owners to advertise their services on Facebook and other platforms owned by the company. This means that businesses can advertise on Facebook, Instagram, Messenger, and more.

If you're not experienced and knowledgable with social media, find a freelancer or social media marketing agency, who can provide affordable social media marketing. You'll find a lot of providers - don't get overwhelmed. Take your time in vetting who you think is a good fit for you.

The benefit of Facebook advertising is its reach, targeting, and how natural the advertisement looks. A Facebook Ad looks just like a regular social media post on Facebook or Instagram.

How to Start Advertising on Facebook?

To start advertising on Facebook, you have to set up these three things:

  • Landing page (appointment page)

  • Facebook business page

  • Facebook Manager Account

After setting these three things up, you can move on to creating your campaign structure. In this part, you will be able to choose your campaign objective (conversions, clicks, store traffic, etc.), set your audience (demographics, location, etc.), placements, budget, and schedule your advertisements.

Once you have all those finished, you can move on to your creative (the ad your people will see). There you can edit the image, text, link (your landing page), and button.

Finally, when everything looks good, you start your campaign and wait for the lead to start coming into your clinic.


Now that you know three different digital marketing strategies, you can start using them to advertise your services. Whether it be through Google Ads, Facebook Ads, or SEO (or all three of them), you can start using these platforms to get more patients and grow your dental clinic.


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