• The Dillon Ross Group

Off-Page SEO: A Simple (But Complete) Guide


SEO can be tricky. Mainly because SEO is broken down into two main categories, on-page SEO & off-page SEO, when people or businesses tell you that they're working on their SEO, ask them what that entails. Are they writing new web copy that is optimized for new keywords, or are they creating high quality, diverse backlinks that link back to their site? Their answer should be both! A robust integrated SEO strategy involves both on-page and off-page SEO components. In this guide, we'll highlight a few of the things you should be doing to increase your off-page SEO. 


Here are three things you should be doing to increase your off-page SEO efforts:


Build High Quality, Diverse Backlinks

One of the most important aspects of off-page SEO is building backlinks that link to your URL. Google's new BERT algorithm makes it even more challenging to get away with black hat (spam) links because search engines, like Google, rely so heavily on backlinks to decide which pages should be shown and which shouldn't. With that being said, building links isn't hard - it just takes time. The best way to build a diverse link profile is to dedicate time each day to search for relevant link opportunities, reach out to webmasters, and create exciting content. What webmasters don't want to see is your submission of content that seems like a promotional material and that you're strictly submitting it to build links. They understand - it's part of the game. But, the content has to be relevant, engaging, & naturally readable. Do not keyword stuff (try to squeeze keywords in your content for the sake of having them in the content), because Google will penalize you and your website. Take your time; building links is not a sprint; it's a marathon. Stay consistent in your approach, and in dues time, you'll see how beneficial a healthy, diverse link profile can be for your website. 


Here are a few of our favorite FREE websites to create high-quality backlinks:


FREE DOWNLOAD: 15 CORE PRINCIPLES OF AN SEO STRATEGY 

Guest Post

You're probably asking, "what does guest posting mean?" Essentially, guest posting means writing an article to be published on someone else website or blog. A blog gains and builds credibility with fresh content, which then drives relevant traffic to their website. Sometimes, it's hard to produce all of this great content on your own. That's where accepting guest posts come in handy. A lot of blogs and websites accepts guest posts, more than you would think probably, but some are more strict on who and what they take. For example, a website that writes about FOREX is not going to accept a blog post on new hors d'oeuvre trends in 2020. It's not relevant and won't create any interest for their readers. However, if you find a site that publishes content on digital marketing or web design trends, and that's the content that you write about, you can submit something like 4 Questions to Ask to Ensure Successful B2B Marketing. That is relevant to their site and would be something of interest (hopefully) for their viewers. If you aren't sure if a website submits a guest post or not, reach out! 


Here are a few of our favorite website to submit guest posts to: 


Social Bookmarking

Social bookmarking allows web users to search for and manage content that they want to share with other people online. Social bookmarking websites are easily accessible and very easy to create. Users on bookmarking sites can share links with other members of the community. Although it's not an entirely exclusive area to create backlinks, it's still important to include in your off-page strategy. Creating bookmarks online for your website will increase your backlink portfolio. As previously stated, it's not going to make or break your rankings, but included into a diverse link building process, they certainly add value. Search engines won't label them as a "bookmark," rather a backlink. 


Here are a few of our favorite FREE social bookmarking websites to create quality backlinks: 



As mentioned earlier, off-page SEO should be integrated with a sound on-page SEO strategy. If you follow a detailed, integrated SEO strategy composed of great web copy, content creation, and building high quality, diverse backlinks, you should see results to your SEO in no time. You have to keep at it, remain consistent, and be diligent in your approach. If you need help with your SEO, you can contact us, the best SEO company in NJ, and we'll help devise an SEO package best suited for you and your business. 


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