B2B (or business to business) marketing is important. When it comes to partnerships, community engagement, and succeeding in your respective market, your B2B marketing needs to be specific, thoughtful, and resilient. There are 4 questions you must ask to ensure your B2B marketing is perfected.
Seth Godin, on blog.marketo.com, says: "The only way to consistently grow in B2B is to be better than very good."
1. Is your marketing inclusive?
If you want your marketing to be accepted by the businesses around you, it needs to be inclusive. The chances are high that you are going to be contacting businesses with diverse backgrounds, diverse employees, and diverse marketing strategies themselves. If you want to show off your service to the businesses around you in the market, you need to be thoughtful about who you are contacting.
2. Have you arranged meetings?
Meetings, Zoom calls, or phone calls can be great ways to cross the bridge from digital marketing to developing in-person relationships. If you really want to market B2B, you need to get to know those businesses and people around you. True success comes when you have in-person and digital relationships. Call, email, and meet today. It’ll be worth it.
3. Are your marketing graphics the best they can be?
If your B2B marketing strategy includes email marketing, you need to be positive that it looks the best it can. Businesses know better than anyone how important marketing is, so make sure you are putting your best foot forward when working on and sending out your B2B marketing. Your graphics need to be sharp, your copy needs to be perfect, and your service needs to be clearly defined to prove value.
4. Do you prove yourself?
When using B2B marketing, you need to prove your value and trustworthiness. Make sure your B2B marketing is thoughtful, while also demonstrating why you deserve the opportunity to provide a service to a fellow business.
At The Dillon Ross Group, we believe in our B2B marketing skills! Need some advice on your next B2B marketing venture? Contact us today. We know what it takes to make attractive marketing content.