Digital marketing is one of the popular ways to increase the reach of online products and services. Companies can use several types of digital marketing strategies based on the results, scale, and budget they are looking for. They all have one thing in common. They use digital media to reach users and customers, which is usually more effective.
Each requires a different set of skills. Compared to two-way communication (for example, social media), some are shorter and some longer content forms, some are visual, and some are more text-based. Some are one-way communication channels (for example, email).
Popular Digital Marketing Methods
Email Marketing: Use email to provide information and educational content to potential users, customers, and partners. It is one of the earliest digital marketing strategies in Internet history (it still works well).
Social Media Marketing or SMM: Use various social media platforms, such as Facebook, Twitter, or Instagram, to sell and brand building with target audiences.
Affiliate Marketing: A method by which advertisers pay different sponsors or influencers to promote or increase sales of products and services.
Search Engine Optimization or SEO: A set of optimization strategies rank higher in search engines and social media by using relevant and essential keywords and a better website structure.
Search Engine Marketing or SEM: These are paid activities run by search engines like Google or Bing.
Successful Case Studies
1. Airbnb is a unique and creative global travel marketplace. It was established in San Francisco, California, in 2008. It has more than 100 million users. In 2017, it combined hosts and travelers on its platform, with a valuation of just over 300 Billion dollars. One of its successes is undoubtedly disseminating content on social networks such as Instagram, which has 4.8 million followers. It aims to share the user experience organically and inspire other users to join this platform. But there is more because they are not only anchored in social networks, but on their website, they share high-quality content that serves as a guide for travelers, allowing them to make safer decisions when booking.
2. Lego - Who has never played with Lego? Last year, the Danish company's annual sales reached 5.8 billion euros. If you want to know how they achieve such a high level of income through sales, this is mainly due to their marketing strategy, the regular expansion of the market, and the offer of products suitable for all age groups and men and women. Lego knows that its products should connect with more people around the world. How they did it? They created content based on entertainment. For example, Lego Movies and their YouTube series are the perfect way to generate interest worldwide and make people more curious about the company and the products they provide. They also offer free magazines for children aged 5-9 to learn and play, which is also a good contact.
3. Amazon - You must have purchased a product on Amazon at least once in your life, and you have not bought it for anything. It is one of the most famous companies in the world. Due to the wide range of products it offers, to obtain traffic in an organized manner, and to adapt to the needs of the public, this online retailer has successfully positioned itself as a leader in the world market. The person in charge of Amazon knows the benefits of SEO; it is no coincidence that Amazon is always present when we search for products online. This is because they use keywords that generate much traffic. They understand these benefits well, providing partners with SEO tools to increase their partners' sales.
If you are interested in learning more about each example, check this guide to digital marketing strategies examples.