What are backlinks?
If you have explored SEO, you most likely keep hearing a common term, 'backlinks.' In digital marketing, its a commonly used name thrown around often that most people may not understand what they are. According to SearchMetrics, Backlinks are "links from outside domains that point to pages on your domain, essentially linking back from their domain to yours. To a larger degree, your backlink profile is made up of backlinks from external sites (also known as referring domains) that contribute to the overall strength, relevance and diversity of your domain's backlink profile." So, the more high quality backlinks your website can generate, the higher ranked your website will be. Backlinks, ones with significant domain authorities, help create the behind-the-scenes authenticity your website needs to succeed.
Why are backlinks relevant?
Backlinks are essential for a multitude of reasons. First off, they provide a way for internet users to find other sources of information they are looking for. For search engines, backlinks act as a sign of credibility. The more high-quality backlinks your website has pointing to it, the more trust Google or other search engines will have on your website. Thus, eventually allowing you to rank higher on SERP!
What does a good backlink profile look like?
Links come in all different shapes and sizes. Not really, but you get the point! However, all links come with different KPI's (key point indicators). A few KPIs to look for are the strength of domain it's being referred from, the county that the domain is registered, age of the domain, and the history associated with the domain.
For example, links coming from websites such as universities (.edu) or government organizations (.gov), tend to have a higher domain authority and signify a lot more trust.
What are the factors of an active backlink?
Below, you'll see a graphic of what search engines, like Google, take into consideration when analyzing a link.
How do backlinks help my SEO?
First things first, generating quality backlinks are no easy task; they also take time, commitment, and diligence. It's like forming a new relationship! You first have to instill trust in the other person before they are okay with taking you in. Bad analogy? Whatever, I liked it, and you get the point!
The most crucial part of building backlinks is that they appear to be natural. Don't, do not…I repeat, DO NOT purchase backlinks! More often than not, these websites that offer backlinks for purchase are spam, fraud, or selling low-quality backlinks that will do more harm than good for your site. Also, please don't do anything shady or unnatural to create backlinks, like asking websites to put a link in the footer of every page on their website.
.GOV domains are quite valuable since they can't be started by just anyone, so they inherently have more domain value.
How do I begin building backlinks for my website?
Like we said earlier, building backlinks is definitely not easy. However, with the right strategy in place and an on-going commitment to producing quality backlinks, it's attainable.
The best way to begin building backlinks is to reach out to the owners of websites (webmasters) and see if there is an opportunity to gain a backlink on their site. Creating blog articles and publishing them to external websites is also a great way to build backlinks. Additionally, social media and local SEO play a massive role in generating backlinks, so get active!
How do I know who is linking back to my site?
Throughout the process of link-building, you must continuously monitor which backlinks your website is accumulating. Domains from Russia and Brazil are notorious origins of spam. Therefore, it can be smart to deny links from sites arising from this part of the world through Google Search Console as early as you find them – even if they haven't affected your site… yet.
If you need help building backlinks to further your search engine optimization (SEO) efforts, contact us, and we'll be glad to devise a digital marketing plan that, in time, can grow your online presence.