Instagram is one of the most popular social media platforms, with over 1 billion active users. It's no secret that your brand needs to be active and visible on Instagram.
To further your reach and influence, here are four crucial Instagram marketing tips. Read on for tips about engagement and boosting brand visibility.
1. Use Relevant Hashtags
Hashtags can help you categorize and organize your content from images to videos. They also help your audience find your content easier. Try not to overdo your hashtags since many Instagram users avoid content that might seem like spam.
It's better to use at most 20 tags that are relevant to your post. Try making branded hashtags that only talk about your brand. Avoid very general hashtags like #food and #sunset since it's harder for those posts to get noticed.
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2. Talk With Your Audience
Instagram marketing isn't about spamming your followers with only sales materials. You must engage with your followers as much as possible. Interacting with your audience makes your brand feel less corporate and more human.
Start by commenting back to your followers to show that you care about their feedback. You can also hold contests like "caption this" or make a poll. It's also a great way to tell your followers that your brand is still active.
3. Partner With Influencers
This is one of the best Instagram marketing tips to help reach more potential followers. Instagram influencers are the industry VIPs, and their followers trust them. Start by finding an influencer that has an audience that may buy your services or products.
Negotiate with an influencer that's very visible and vocal with a history of influencing their followers' decisions. Note that you have to pay those influencers to help promote your brand.
You can also persuade them by giving them free services and products. If you're a small business, it's better to offer them a "share-for-share" instead.
4. Add a Call-to-Action
Call-to-actions or CTAs prompts your audience for immediate action like "follow for more". Before you start encouraging your audience to do something, you should invite engagement first. You can ask questions like "can you relate?" or let them vote between A and B.
A good CTA tells your audience what to do next, like download content or visit your website. The problem is Instagram only encourages one link for each post. If you have more than one link, you can do the "link in the bio" strategy.
Four Brand-Boosting Instagram Marketing Tips
It's best to start your Instagram advertising early to avoid losing to your competition. Stay active in your social media platforms and find the right time to post your content. Your content and visual design are also essential to catch your audience's attention.
We hope these Instagram marketing tips helped you! Are you looking for more ways to market your brand? Consider checking out our other posts for more information.