Wix vs. WordPress: Which One Should You Choose?

When you provide web design services, this is a question you'll always get and can't escape, "What do you build on? Why that one? Is it better or worse than the others?" They're not annoying questions, they're just repetitive, but it's something you have to answer every time you deal with a new client. There is an extensive amount of web building platforms in which you can build a website, but usually, a freelance developer or marketing agency has their preference. 

From a client's perspective, it's essential to ask your web agency or web developer why they recommend what they do, and how it can grow with your business. 


Whether you are creating a website for your business or not, you've probably heard of Wix before. Wix has been around since 2006 and built up a reputation of being an easy drag and drop website builder. Wix is used by people that are only looking to create an online blog without paying a penny for hosting or a domain (see Wix free plans). Small businesses that need a simple online presence, or agencies providing websites for clients that need a quick turnaround but have a small budget also enjoy using Wix. Wix can be incredibly easy to use, but it can also be incredibly complicated. It's all a matter or the project at hand and the depth of functionality it requires. 

Here are a few pros of Wix websites: 

Quick Loading Site Speed

Building a website fast is excellent, but it has to load quickly as well, or nobody will want to view your website. One of the good things about Wix is that their websites load fast and, for the most part, perform well. If you'd like to test your website, check out this great tool called GTmetrix

Many Templates

Like we mentioned earlier, Wix is used by a variety of people. Some are more advanced and skilled than others, while some are beginners just looking to get something live on the internet. The beauty of Wix is that they have a tremendous amount of template offerings that make it incredibly easy for a beginner to have a website up and running in no time. 

Drag and Drop

Drag and drop have become an incredibly resourceful way to build a website quickly and efficiently. Drag and drop web building works just as it sounds. Drag your element to wherever you would like them and drop them on your template; all of the codings are done automatically for you behind the scenes. 

An Array of Apps/Plugins 

Websites always need to perform certain functions. With Wix, there is a vast app marketplace that contains tons of applications and plugins that you can add to your websites, such as live chat, blogs, client portals, pop-up bars, and more!

Marketing Tools 

All Wix hosting plans include an array of marketing tools for your websites, such as email marketing, content creation, SEO guidance, and an analytics dashboard. All of these are accessible to the site owner when they pay for a hosting plan with Wix. 

Here are a few cons of Wix websites: 


This is probably the biggest downside to building a website with Wix. Unlike other ways to build websites, when you start with Wix, they got you. This means that if you feel as if you have outgrown what Wix can offer you, you can not export your code and bring it with you elsewhere. Their justification for this is that they feel as if their technology is exclusive and should not be used elsewhere. So, why is this an issue? Well, it's not, but it can be. If and when you feel like you want to leave Wix, it can be pretty costly to redevelop a whole other site. 

Premium Plans Are Only for One Site

This isn't a huge issue, but it is more something to be aware of and note. When you purchase a premium hosting plan with Wix, you are buying that for one site and one site only. This doesn't mean you can build; however, many sites you want and make them live for free. It will only apply to one website that you have. Still, the plans are transferable, meaning that if you create site X and buy a premium plan to make it live, you can then transfer that plan to site Y, if you are okay with deactivating site X. 

Wix Branding

Wix offers free websites. Unfortunately, you will have Wix branding on your website and in your domain, so they kind of force you to upgrade your site. This isn't so much a bad thing as it will give your brand a much more professional look, but for those that were looking to build a free website, be prepared to advertise for Wix!


If you have had a conversion regarding building a website, you have more than likely heard of WordPress. According to Kinsta, WordPress powers 35% of all websites! There are multiple reasons that WordPress is so popular. The great thing about WordPress is that it can be incredibly simple and easy to use/navigate. However, the more involved you need it to get, it can get incredibly technical and challenging! WordPress is another excellent solution for bloggers, small businesses, or even eCommerce businesses too. Compared to Wix, WordPress requires a bit more knowledge and a technical understanding of web development. 

Here are a few pros of WordPress websites:


WordPress websites don't cost much if you plan on making them yourself. WordPress is FREE to install on a computer and can connect with any hosting provider you choose. Designing a WordPress website or blog is relatively cheap when you compare it to hiring a web developer or website design agency to build a custom site for you. 


An exciting report from Statista highlights, 52.2% of all website traffic was conducted via mobile. With that being said, it is incredibly crucial that your website is optimized for mobile viewing, and nobody is more mobile-friendly than WordPress. Almost all of WordPress's themes and designs are fully responsive, so you will be able to reap the benefit from a mobile-friendly website!

SEO Ready

WordPress websites come readily built with everything that you would want in an SEO optimized website. You can easily change and edit all SEO components on each page of your website. There are an incredible amount of plugins available to you for SEO on WordPress websites. 

Easy Transition 

It is pretty standard in business that you will work with a continually changing group of people—some of those people being web designers or web development agencies. The beautiful thing about WordPress is that it is an open-source platform, so it will not be a difficult transition from one designer to the other; rather, it is extremely easy to transition designers. 

Here are a few cons of WordPress websites:


For people who have no prior web design/development experience, WordPress can be a bit tricky to navigate and maintain. Like we mentioned earlier, it can be simple to use or incredibly complex. However, even with it being simple, you should still have some form of web designing experience, or you could find yourself easily lost. 


As mentioned before, WordPress powers more than half of the internet's websites. Because of that, it attracts much attention. And not just proper attention, the attention of hackers and cybercriminals. Also, because they have so many plugins readily available that have been created and developed by different people, you're not always sure or not if harmful code may have slipped in or not. 

Cost of Plug-In's 

WordPress has so many readily available plugins that are fantastic tools for websites. With that comes a price to pay when adding them, and usually, you end up having a bunch of plugins that are becoming increasingly costly. So, the cheap cost it takes to create a WordPress site could be made up for with the number of plugins that you add. 

Building a website, whether you're doing it by yourself or outsourcing it to a digital marketing agency, is no easy task. It requires a ton of work, creative thinking, strategic planning, and smart people. While there are many ways to build a website, Wix and WordPress are two of the most commonly used methods. We don't recommend one over the other, but there are certain situations and certain clients that fit a particular CMS (content management system) more than the other. If you are building by yourself, give them both a try and assess which one you like more! 

If you need help designing and developing a website, contact our new business team, and we'll be happy to help you build a website that works for your business. 

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