If you work in a digital marketing agency, own a small business that advertises online, or enjoys data, Google Analytics is genuinely one of the best analytics reporting options on the internet.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a program inside the Google Marketing Platform brand.
Here are a few reasons why Google Analytics is an excellent option for your website:
Free Access
The first thing that you will notice is that Google Analytics is completely free. This means that you have entirely free access to many tools that you can use to assess how well your online presence is performing. The fact that Google Analytics is free can help you save your money and use it for other essential resources that can help scale your business.
You don't need to invest money in expensive tools to give you an analysis of your platform or how your online presence is performing. You can easily do this with Google Analytics and get the exclusive means to help improve your website's performance.
Automatic Data Collection
If you want to know how many people are visiting your website, what your bounce rate is, and how many people are hitting your call to action buttons, then Google Analytics will be your best friend.
You can quickly generate various reports to help you figure out what is working with your website. You can divide these reports into three different parts, including acquisition, behavior, and conversions.
Acquisition
You can get access to this report quickly. It will tell you what kind of traffic your website generates and what kind of traffic it is. Whether it is direct, organic, paid, referral, or any other type of traffic, you will know what source it's coming from.
This will help you analyze which method of generating traffic is the best for your website and the one that profits you the most; you can easily divert more traffic from that particular method.
Behavior
The behavior report helps you in analyzing what your visitors are doing on your website. This means that you will be able to tell who is taking the desired action that you want or not. As you head to this tab, you will see an overview of the traffic behavior that comes to your website. This will tell you how many people have viewed your page, how many people viewed specific items, how many people left as soon as they came, the exit percentage, and the average time on a particular page.
Conversions
The conversions report will help you assess how many people are converting or taking the desired action you want them to do. Since your website's primary goal is to maximize your ROI, this report helps you focus on how well your site is converting. The overview of this tab enables you to figure out whether you're meet your goals or not. This way, you can work on ways to improve your conversion rates and work on increasing your conversions.
Easy Integration With Other Tools
You can integrate your Google Analytics with other powerful tools such as Google AdWords. This will enable you to have better success with your AdWord campaigns. You can also pair Google Analytics with other free tools such as the Google Search Console.
Google Analytics can help your business in a variety of ways. It enables you to assess how well your online platform is performing, but you can also make amends and improvements to your business through this. It will help you improve the performance of your website and land you more conversions than before!
If you don't have Google Analytics set up, or you do and aren't quite sure how to navigate it, contact our new business team and let's get you set up!