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The Best Website Tracking and Analytics Tools and Tricks of 2021

Are you looking to grow your business faster?

As a business, your goal is to connect with your target audience more effectively. To achieve it, website tracking and analytics are crucial aspects.

Google Analytics is available, but it may not be enough to take you to the next level. It comes with certain limitations, keeping you behind the competition.

With so many software options to choose from, which ones should you invest in? Continue reading below for some of the best site tracking and analytics tools this year.

Open Web Analytics (OWA)

This free web tracking and analytics tool are perfect for small businesses with a limited budget for software analytics. It has key features to track the primary metrics. These include page views, unique site visitors, and referral sites.

OWA can track every visitor's click-stream. It also provides heat maps to showcase specific pages of your site people visit the most.

These features allow you to track visitor behavior. They give you the correct information to improve specific pages.

Additionally, it comes with eCommerce tracking. You'll find the OWA a helpful tool for running your online store.


Like OWA, Amplitude is a free tool. However, it uses a different approach in tracking websites. It's a product intelligence platform for tracking user experience and behaviors. Amplitude lets you analyze revenue, retention, and funnels.

Improving retention rate is one of your critical tasks as a business manager. Through Amplitude, you can better understand your visitors' experience when navigating your websites. You can identify common conversation points.

Moreover, the tool allows you to use the information for A/B tests. This way, you can create more effective targeted campaigns.

Amplitude is free, but it comes with a caveat. It only allows you ten million monthly actions. Nevertheless, it's worth every action because of its key features.


Hotjar is another tool to track websites' behavior analytics. It also focuses on user feedback. It helps you understand why visitors perform specific actions on your website.

For starters, Hotjar tracks specific scrolls and visitor clicks. It also records mouse movements using heat maps. Hotjar also comes with a feature for recording individual browsing behavior.

Hotjar also allows you to launch on-site surveys to get user feedback. It's also compatible with Google Analytics. It makes identifying an underperforming landing page easier.

Use this tool to record user-specific actions from the page. Review the actions to determine why these web pages have low conversion rates.


If search engine optimization (SEO) is your weakness, SEMrush boosts your SEO game. It has various features for evaluating your site's technical, on-page, and off-page SEO.

Also, SEMrush lets you identify specific keywords with high traffic. These are the relevant keywords for increasing your search engine rankings.

SEMrush can also spy on your competition. Its dashboard lets you analyze what other companies are doing with their SEO. From there, you can adopt strategies to improve your rankings further.

SEMrush comes with a free 7-day trial. After that, you have to pay anywhere between $120 and $450 to continue using the tool. It's an excellent tool to consider when you're expanding your website.


Clicky is a good option for monitoring real-time web traffic. This free analytics tool uses heat maps to analyze website visitors. However, it focuses on individual visitors instead.

Its dashboard shows vital information about every website visitor. It records critical details such as the visitors' referral source, location, and the time they spent navigating your site.

Furthermore, Clicky gives you up to 3,000 free page views. Invest in any of its paid plans to increase them.


Another option for eCommerce websites, Kissmetrics, focuses on customer engagement automation. It performs conversion tracking, data visualization, and customer segmentation. Moreover, it comes with real-time analytics and customer journey analysis.

As a tool for online stores, Kissmetrics optimizes your sales funnel. It aims to convert casual visitors into regular customers.

With its automation features, it gives data for conceptualizing targeted email campaigns. You can craft special emails for customers who spend the most on your site.

Adobe Analytics

Adobe Analytics takes website tracking to a whole new level. Aside from providing real-time actionable insights, it collects data from different sources. These include voice, web, and the Internet of Things (IoT).

The tool can segment your users into groups. It helps you get a better view of their behavioral differences. Because it comes with predictive algorithms and machine learning capabilities, Adobe Analytics can give deeper insights that other web tracking tools cannot offer.

Website Design Tricks

Lastly, using website design tricks can also boost your site's interaction capabilities. About 94% of consumers want to visit websites with easy navigation. They want to visit highly efficient websites while keeping a high engagement level.

Pay attention to your website's loading speed. Customers want a fast-loading website, preferably within two seconds. After all, they want to complete their purchases faster.

Keep your web design simple to optimize its loading speed. Avoid too many complex visuals as it clutters and slows down your website. Instead, drop the sidebar and stick to a single-column design.

Standard layouts also work. It gives users a sense of familiarity, making them feel more at home. For presenting information, make scrolling a priority instead of clicking.

Place all the information on one long page. Avoid using sliders and accordions since they may confuse users.

Hire a researcher to find new clients, source new products, and research your competition.

Complement Your Website Tracking Efforts Now

Use the best website tracking and analytics tools to understand your target audience. You can create strategies to attract new customers and retain existing ones. However, website analytics is only one of the many ways to grow your business.

Complement your web tracking efforts by learning about other strategies. If you have no technical expertise, work with an outsourced agency instead.

Is this guide helpful? Check out our other blog posts for more valuable knowledge today.


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