Being able to interpret and analyze a social media report is a vital part of a successful marketing system. You cannot put one day's worth of work into your social media and then expect to have a ton of data available overnight. You need to maximize your performance on social media for this. So, if you want to make the most of your performance on social media, you have to comprehend the driving force behind those clicks and engagement. Also, you will need to see which strategies are working and which are not.
Why Is It Needed?
Different people have different extent of comprehending things. You cannot suppose that all the people will understand your social media activities that you carry out to promote your brand. Forming results that can be understood by everyone is an uphill struggle. This is why a detailed social media report is needed to be presented at the board. Through an in-depth social media report, you will prove the worth of the business's services that you provide to your customers online.
What To Look For In A Social Media Report?
An excellent social media report will list all the factors responsible for the success and the failure of your business and many other things that the stakeholders will be interested in finding out. Want to know what a reader looks for in a social media report? Keep on reading then!
Likes And Follows:
Many people think of likes and follow just as vanity metrics. But, an excellent social media report should reflect the likes and follows of your business. Their presence is crucial to comprehend your business's potential and if the audience thinks whether your business is worth pursuing or not. It would also help you in finding out whether the online strategies you implemented are working or not.
Reach And Impressions:
A comprehensive report should also contain reach and impressions that your venture made online. This section reflects the group of people to which your posts showed on any network. It is an essential part of an excellent social media report because it helps you and your business stakeholders determine whether your posts are visible to your subscribers and non-subscribers. It would also assist you in finding out how many people engaged with your posts and whether you need to change your business strategies or not based on this.
Mentions And Hashtags:
Mentions and hashtags are also an essential part of the report because it would help you know how many times your business has been mentioned on any particular online platform and how many times people have used your brand's hashtag.
Including top posts of your brand in your social media report that did well would help you comprehend what strategies are working and what methods need to be changed to gain more engagement.
Your Brand's Influencers:
This is another crucial KPI that an excellent social media report should contain. Many social media reports include top influencers in their report that have shared most of their content. These people are essential if you want to promote any campaign for your brand.
Thus, a comprehensive social media report should present all of these KPI's as it would help you and your stakeholders to have a better understanding of how your business is doing on social media!
If your business needs help managing its social media presence, The Dillon Ross Group can help manage your social media presence.