• Dillon Ross

How To Generate More Leads With PPC on Google Ads

PPC or Pay-per-click advertising is a way to earn more revenue and generate more leads at a low cost. With PPC advertising, you can end up achieving a high ROI. PPC also allows your business to grow if you can gain more customers through it. To increase customers through PPC, you need to generate new leads regularly. For this reason, the advertisements you create should be written in a way to appeal to your potential customers. There are several ways to generate more leads with PPC on Google Ads.


Here are a few tips you should try out: 


Keywords Related To Target Industry 

The keywords you use in PPC advertisements should be related to the services or products your business offers. Before launching a PPC campaign, list out the keywords that you wish to target. Your keywords should be related to your business as they are what will lead customers to you. According to the budget you have for a particular PPC campaign, you can decide which keywords you wish to use. The ones that are the most related to your business should be targeted first. This will allow your PPC campaign to be more productive. Do not overspend on PPC, instead set a budget. If you spend too much, it can have repercussions for your business.


Attractive Headlines Should Be Written 

Once you have sorted out the keywords for your PPC campaign, start preparing attractive headlines for your ad. The headlines you write will play an essential part in attracting customers to your ad and turning them into a lead. Your headline can consist of your brand name, the business location, pricing choices, etc. Whatever you wish to use in your headline, ensure the keywords you are targeting are present. Your headline can promote the various services or aspects your business carries out. This will allow for your ad to appear different from the competition. 


Appropriate Calls To Action Should Be Used

A call to action is the phrase that will encourage customers to take action by purchasing your service or product. They provide a guideline for customers to follow, once they’ve seen your ad and have been impacted by it. Although the action a customer is to take after seeing your ad is evident, reinforcing it again allows for a lead generating. 

Ad Extensions Should Be Incorporated 

The ad extensions you use for your PPC campaign allow potential customers to see different types of information. A few ad extensions offer your customers data, which will enable them to remember details about your business. A different kind of ad extension includes a ‘form’ type. This allows you to receive lead information of potential customers, without them even visiting your site yet. In this way, you can collect different pieces of a customer’s data, which can be easily converted when needed. The use of ad extensions in PPC allows for more lead generation, easily. 


The ways mentioned above are great tactics you should incorporate in your PPC campaigns. These ideas will help your website generate more leads through your campaign and encourage a higher ROI for your business.

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