How Google Views Your Backlinks
As a brand, your SEO strategies need to have authority. Your website needs to have a high domain authority because Google doesn't mess around. If your brand doesn't provide any value or relevant information, it will likely ban your site from ranking. Yes, that happens too.
The highest-ranking factor to Google is backlinks when it comes to SEO. This is why you need a high-quality link-building strategy to rank highly in search engine results pages. If you don't already know what backlinks are, here is what you need to know.
What Are Backlinks?
Simply put, backlinks are links that link to your website from another website. These are created to let others know that your website has useful information that one can benefit from viewing. A website with a large amount and a strong backlink profile is known to rank highly on Google. However, the ranking needs to be organic, and Google won't accept a site that has purposefully spammed itself with backlinks.
Here is what Google wants to see from your backlinks:
Quality vs. Quantity
If you use different ways to manipulate Google backlinks, also known as black-hat link building, let us first tell you that you can't do that successfully. The chances are that if you use links in this way, then Google will recognize it as a violation of their guidelines. If Google suspects such manipulation, then there is a high chance that your site will be shut down.
Just because you built a high-quality backlink doesn't mean you are finished. That alone is not enough. You also need quality content to go with the link too. They go hand in hand with each other, and if one of them isn't of high quality, it will affect your overall SEO.
Your website's content should separate your business from its competitors so that it can rank highly on Google organically. With such content and high-quality backlinks, your page will rank highly, making your SEO flawless.
Look For the Best Links to Add to Your Site
Yes, not all links are great for your site and so you need ones that add value. One way this can be done is by checking the backlinks your competitors use and check where they are getting their links from.
You can find this kind of information out by using our free SEO audit tool.
Another way is to do meticulous research and find links that have much authority. This can only be done by a professional, so high-quality link building should be left to them.
Use Internal Linking
Internal linking is great for SEO, and Google checks this too. This is why websites that don't post much don't rank high on Google! You need to internally link other posts and pages from your website in your posts to improve your SEO.
This is one of the best ways to rank high organically and one that Google notices too. Having a call to action (CTA) is the best way to do this.
SEO and high-quality link building is for the best SEO company in NJ and should be left to them. If you are looking for the best SEO, then contact us now to know more about our services and what we can do for your business!