If you're reading this blog post, you more than likely own your jewelry store and have a great passion for jewelry, including gold, silver, and diamond pieces. But, you're also probably looking to scale your jewelry store and are ready to turn to the power of marketing and see how it can bring you, new clients.
In the past, you've run ads in the local newspaper, sent out thousands of direct mailers, and even loaned out jewelry to friends and family, hoping that they would be able to draw interest from their network and send new clients your way. While some of these approaches have worked, they haven't done well enough, and you're eager for more clients.
So, at this point, you're ready to embrace the fact that digital marketing can be a great help to you and your jewelry store. You're ready to implement new strategies into your jewelry business that will help you bring in new clients consistently.
With The Dillon Ross Group, you're in good hands. We have worked with jewelry stores and businesses to elevate their online presence and generate new business via digital marketing services.
Continue reading to learn the best jewelry marketing ideas that can and will grow your business substantially.
1. Focus On Your Websites User Experience
Having a well-designed website will do wonders for you, especially with a jewelry business. But, if your website is challenging to use, slow, and confuses your potential customers, then it doesn't matter how nice it looks. To convert your website viewers into paying customers, you have to ensure that your website is straightforward, easy to navigate, and something that anybody of all computer skills can use. Suppose your website generates a better user experience. In that case, the chances are that your conversion rate will be higher, meaning that more people are either buying online (if you are eCommerce) or submitting their information to you. You can track website experience via Google Analytics by seeing your bounce rate, how many pages viewers see, and which pages they're dropping off at. If viewers are only spending 15 seconds on your site and have an 80% bounce rate, you'll need to go back to the drawing board and figure out what you can change.
2. Increase Your SEO Efforts
You know jewelry. That's what you do! But, what good are you knowing jewelry if nobody can find you? According to Smart Insights, 81% of people search online for a product or service. If your website isn't being found in search engines, then you're missing out on a tremendous amount of potential new business. To make your website discoverable, you have to optimize your site, both on-page and off-page. The best way to begin is by focusing on what you can first control, and that's by writing out creative and strategize meta titles and meta descriptions.
By doing this, you're ensuring that Google, and other search engines, know what your website is about. From there, you can look to see what content you should be writing about and develop a content strategy for your website blog. For example, if you're an engagement ring seller in New Jersey, you can write a blog post on different types of engagement rings in style and then highlight your New Jersey showcase room. Once your on-page SEO is set and you've developed a content strategy, you can put your efforts towards effective off-page SEO tactics. If your website is newer or lacks much of an online presence, the chances are that your site will have a small link profile. When we refer to links, we mean other websites that link back to your website. The more high-quality links that Google sees are linking back to your website, the greater authority it'll assign to your website and allow you to rank higher for competitive keywords. The best way to secure manual backlinks is by reaching out to niche relevant blogs and asking if they accept guest posts. If they do, work with them to see the kinds of content they are looking for and make sure you write great content! The longer and better the content, the more impact it will have on your website. Once you can boost your website's SEO presence, you'll see an increase in keywords ranked for, organic traffic, and warm leads. SEO is the best way to generate new business for your jewelry store, although its' competitive and takes patience!
3. Utilize Google Ads to Generate New Leads
Google Ads, formerly known as AdWords, is a great way to immediately generate new leads for your jewelry business. While SEO is king, it takes time to build correctly. Unlike SEO, pay-per-click (PPC) is the more immediate way of ranking highly and generating more leads. An excellent way for a jewelry business to utilize Google Ads would be to identify your target audience and your offer. For example, suppose you primarily sell luxury watches in New York City. In that case, you'll want to target search phrases containing terms like Rolex, Hublot, Breitling, etc., dependant on which brands you sell to people searching in NYC. Instead of just leading them to a general information page on your website, it might be more useful to have a custom landing page designed outlining your offer. For example, a landing page that details luxury watch financing on high-end watches (if you offer it) and prompting people to submit their information for a consultation might be a better way to generate leads. If out of every ten people, four submit their information, and you can convert two, that's awesome! By instilling a lead generation strategy via Google Ads, you can have new leads on autopilot, as long as you have a clearly defined offer and a reasonable closing rate!
Grow Your Business with Jewelry Marketing from The Dillon Ross Group
With nothing but five-star reviews and years of expertise, The Dillon Ross Group is a leading full-service digital marketing agency eager and willing to help you grow your jewelry business's online reach. Whether you need help with your SEO or want a marketing partner to manage all of your marketing efforts, we can do it.
Contact us today to get a free marketing quote that is entirely customized for your jewelry company's needs. Our specialists can't wait to hear from you!