Having a strong online presence is an essential element in the digital world, and most brands begin by creating a website. Without a website, people will not know what your company is, and it is also an excellent tool for you to market your brand and create an identity.
Of course, there are many website templates available on the market, and they are cheaper than building a custom website. Do remember, though, that templates are only a temporary solution. A website is and should be looked at and valued as an investment in your business and one that has high returns.
Here are a few significant reasons why it is worth investing in a custom website design:
Unique and Quality Design
A professional web design agency will provide you with a website that speaks of your brand. First impressions are everything, and if a potential customer doesn't like your site, they will not stay. Unique website designs will help you convey your brand's identity to your audience and hopefully convert them into paying customers.
Having a unique UI (user interface) will help you stand out from your competitors and be the first step towards creating a unique and authentic brand. Mass-produced templates give the impression that you are the same as the rest of your industry competitors and offer nothing different.
Flexibility in Functionality
Building a website from scratch versus utilizing a template allows you to have flexibility in your design's functionality. You can set out what you want your website to do and any additional functions and features you might want. You can ask the developer, designer, or agency for any plug-ins that you could benefit from having on your website because the possibilities for these are endless.
By utilizing a diverse set of plug-ins, it will also ensure that your users have an optimal, unique experience on your site, which is all about your brand's identity. You can keep adding functions over time as you like. However, you will not have the same flexibility if you utilize a template over custom design.
Responsive Design and Better User Experience
A professional developer, designer, or agency knows all the right things to do to make your page load quicker and be responsive. According to Google, 53% of mobile website users will leave your site if it takes more than three seconds to load. To convert a potential client and turn them into a paying customer, you need them to stay on your website for longer than three seconds!
This statistic is why whoever designs your custom website will make sure that users have an experience that is fluid and quick. They will provide you with a design that takes seconds to load and work across all devices such as tablets, phones, and desktops.
High Return on Investment (ROI)
Combined with effective digital advertising methods, like PPC (quick results) and SEO (long-term outcomes), websites bring traffic, and traffic generates sales. In the long run, your website will be a significant factor for consumers to decide if they want to buy your product or use your service. If you have an excellent responsive website design, it will make the website viewer stay, view more of your content, and convert.
The initial cost of a custom website is nothing compared to the returns you can reap from it in the long run.
Mass-produced templates may be cheaper initially, but they come with their own set of problems. Using a professional marketing agency will ensure you have someone to maintain and fix the site, too, in case of any issues. You should do what you are best at and leave the developing and design of websites to professionals to create an incredibly powerful online identity for your business.