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Which eCommerce Platform Should I Use?

Shopify, WooCommerce, Magento, or Wix?

Online stores are all the rage these days. If you’re keen on setting up your online business, you should make sure that you have done enough research to find out which eCommerce platform is the right one. You do not want to be stuck with a platform that might do you more harm than good. Make sure you take different factors into account as you go about setting up your online business.

To ease the process for you, we have analyzed four of the most popular eCommerce platforms, including Shopify, WooCommerce, Magento, and Wix.

First thing’s first, Shopify is known as the most effective eCommerce platform for online businesses. It’s easy to use, and you’ll find almost every other online business using this platform. Currently, over 500,000 online stores operate using Shopify. But what does it have to offer to you?

  • Over a hundred professional themes to choose from

  • Mobile-friendly stores

  • Establish your domain name

  • Easy tools access

  • Blogging platform

  • Website analytics

  • Editing of HTML and CSS directly

  • SEO-friendly

You will find Shopify relatively easy to set up and operate. All you have to do is make an account and get started selling your products since it offers you included hosting services. It has a broad reach and a user-friendly interface.

WooCommerce is another big online platform that is used by a multitude of businesses. It offers you a range of features that you can make the ultimate use of.

  • Free access to the plugin (If you have access via WordPress)

  • Sell a variety of products

  • Multiple payment options

  • Flexibility in shipping options

  • Control stock levels

  • Control over data

WooCommerce is yet another useful platform to choose when it comes to setting up your online business. However, you need to be aware of the costs associated with any extra plugins you may require.

Magento is a customizable yet expensive option for you to choose from. It is not recommended for people who are just starting as it requires some level of expertise to understand how to go about it. Let’s look at what it offers you.

  • Multiple payment options

  • Inventory management

  • Over 700 themes

  • Full customization

  • Built-in SEO features

  • Content management

  • Marketing options

As you go about using this platform, you will find that it takes a while to understand its design. Therefore, not making it ideal for beginners at all.

Wix is a popular eCommerce platform that is in use widely. However, since it’s completely customizable, it doesn’t prove to be the best option for beginners. Take a look at its features to figure out why.

  • Wide range of professional themes

  • Built-in drag and drop features

  • Mobile-friendly

  • Secured shopping cart

  • Customizable templates

  • Shipping management

Choosing the right platform for your online business is essential. So, make sure that you’re taking out the time for it and doing your research. Out of the four options mentioned here, Shopify takes the cake because of its ease of use. You don’t want to be stuck with something too difficult to understand and apply. Shopify ensures that you are offered support throughout the process and get your online business running as soon as possible. So, make sure you make a wise decision as you go about choosing the ideal eCommerce platform.

If you need help in transitioning your business to eCommerce, The Dillon Ross Group can help; contact our new business team to get started!

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