Running a marketing agency is not as easy as it seems. Luckily, you can now use software for almost anything. This helps you operate many aspects of your business through software so that you can focus on your clients and their particular needs.
For this purpose, we compiled a list of the ten best tools to run a marketing agency and to excel in your business.
1. CRM:
CRM stands for customer relationship management. Customer relationship management is a way of handling a company's interaction with existing and potential customers. It uses data analysis about customers' history with a company to develop business relationships with clients, mainly focusing on client retention and ultimately pushing sales growth.
2. Google Analytics:
Google Analytics is one of the most popular data analytics programs available on the internet. Google Analytics is a free service that presents statistics and necessary analytical tools for search engine optimization (SEO) and marketing purposes. The software is open to anyone with a Google account. It allows you to examine top to bottom insight concerning the overall traffic on your website. It also gives essential knowledge that can assist you in shaping the strategies to plan your marketing strategies around.
3. Google Keyword Planner:
Google Keyword Planner is an online tool that presents keyword ideas and traffic estimates to assist you in building a search campaign. You can search for keyword and ad groups ideas based on phrases that describe your product or service, your website, or a product category linked to what you're advertising. Utilizing the tool is a valuable resource for building reliable keyword lists and helping to get your PPC campaign off to a running start.
4. Grammarly:
Grammarly is a digital writing tool that employs AI to correct grammar, clarity, engagement, and delivery. As a marketing agency, we are always writing much content. Whether its short-form or long-form, you never want to deliver copy to a client that sounds like a child wrote it. However, you also don't realize how much time it takes to proofread every form of content. So, having a reliable tool like Grammarly is a fantastic way to guarantee that your content makes sense, flows, and lacks grammatical mistakes.
5. Adobe Cloud
Whether it be for a photo, video, or written, all agencies need to produce content. In the creative industry, the king of design is the Adobe Creative Cloud (ACC). ACC is a set of applications and services from Adobe that provides subscribers access to a collection of software for graphic design, video editing, web development, photography, several mobile applications, and some optional cloud services. The options of what you can create, design, or develop with the cloud, are limitless.
6. Monday.com:
Monday.com is a work operating system (Work OS) that enables teams to run projects and workflows confidently. It's a simplistic, but intuitive, Work OS for organizations to develop workflows, adapt to shifting needs, create clarity, connect collaboratively, and stop doing old-fashioned grunt work.
7. Buffer:
Part of managing an agency is being able to take away responsibilities for your clients. As part of our service offerings, we can fully manage a client's social media presence, allowing them to focus on running their business. Whether it be specifically through managing paid social or regularly creating and posting organic content, we can do it. With that, comes the ability to get very unorganized and incredibly stressed out. Thanks to Buffer, that's not a possibility. Buffer is a SAAS (service as a software) that helps individuals, businesses, and agencies manage multiple social accounts and schedule posts. In Buffer, you can schedule your content calendar years in advance if you'd like. Having the ability to do this makes an offering and providing social media management a lot easier and more organized.
8. Ahrefs:
If you offer SEO services, you must be able to access and provide valuable data to clients or leads. Whether it be backlink profile, current rankings, domain authority checker, search competition, or something else, Ahrefs gives you access to that. Without a tool like Ahrefs, it's quite challenging to scale as an agency that offers SEO. Being able to provide this kind of data sets you apart from your competition.
9. Zoom:
Zoom allows you to conduct online meetings with people from anywhere in the world. You don't need an account to join a Zoom meeting. You can even add up to 500 participants in your Zoom meeting. It provides many other useful features as well, such as screen sharing. Zoom gained massive popularity during the Coronavirus outbreak when most companies shifted to remote style work.
10. Zapier:
There indeed are no other words to describe Zapier other than amazing. I hate to admit it, but my agency just started using Zapier in recent months, and I am so happy but disappointed at the same time because I now realize how much time we could've saved by implementing it sooner. In short, Zapier gives you the ability to integrate almost any web application. For example, you can add a "Zap" where a new lead is created in SalesForce every time someone fills out a form on your 123Form. Another example of a time-saving "Zap" would be a Google Sheet being updated each time someone fills out their information a Facebook Lead Gen ad. The opportunities are endless, and the whole drive behind the company is integration automation. It's not there to take people's jobs, it's there to make their lives easier, so they can focus on other more important matters.
Running a marketing agency is not a bed of roses. Picking the right set of tools within your budget to satisfy your clients is very important to be successful. The tools mentioned above will surely help you to impress your clients.
If you need help setting up and implementing tools into your agency, contact The Dillon Ross Group, and we'll be happy to consult you on whether or not it can help, and how to get started using it.