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Squarespace vs. WordPress - Which Is Better for SEO?

While WordPress has captured the website market for quite a while, it finally has a close competitor known as Squarespace. It has started gaining momentum recently, and many individuals and business owners are confused as to if they should opt for Squarespace or WordPress for better SEO?

Let's make a comparison so you can make a better decision on which platform suits you better.

If you're trying to figure out if you should use Wix or Wordpress, you can check that out too!

What are WordPress and Squarespace?

WordPress is a free publishing platform that people use to create a website. However, it is not just a tool for creating websites, as it is a content management system and can work across many platforms and applications.

Squarespace is also a cloud-based website builder. Although you need a subscription, it is cost-effective, and you can have a website within a matter of a few minutes!

Now that you know what they are, let's compare them and see which one is better for SEO.

Ease of Use

In these terms, Squarespace is better in a way that you don't need to worry about purchasing a domain name or sign up for hosting. All you need for a website is to have a Squarespace account, and you are good to go. It honestly takes a few minutes to build a simple layout, and your website will be ready to go live. An in-depth website being built on Squarespace won't be done in five minutes, but the point is that the ease of use is off the charts.

On the other hand, for WordPress, you will need to purchase a domain name and do your web hosting before even building a website. After that, you need to install WordPress, and your website will be ready within 10 minutes. In these terms, Squarespace is then better because everything can be done under one roof.

Control and Functionality

In these terms, WordPress is the real winner. Because WordPress has many plugins that you can utilize to make your website function better, you have a lot more control over its functionality. They have a plugin for basically everything, and this is something Squarespace needs to improve upon so that users can have better control over the features of their website.


The real question you should be asking yourself is, "Which platform is better for your SEO?"

Squarespace lets you:

• Create 301 redirects

• Edit title tags

• Edit meta descriptions

• Edit custom URLs

• Customize image alt attributes

• Enable SSL encryption

• Create a custom sitemap

These are all great SEO features. However, WordPress takes the lead in this regard. This is because WordPress provides thousands of plugins that even optimize your SEO. One such example of this is the Yoast SEO plugin, which provides you with real-time analysis of content, XML sitemaps, image titles, and a variety of optimization options.

WordPress provides everything you need for SEO and much more. This is why in terms of SEO, it is a winner, and Squarespace needs to up their game!

Final Words

SEO is a significant factor when it comes to achieving higher visibility in the digital world. Every successful brand has a quality SEO strategy and performance, and that is why you should too. Squarespace is excellent in its own right and provides many features. However, in the SEO game, WordPress takes the lead and provides users with much more than they can imagine. This isn't saying that if you have your website built on Squarespace, it will perform worse in search rankings; rather, WordPress offers a lot more flexibility and customization, making it a lot easier for their sites to rank.

If you are looking for a reliable digital marketing agency that can help build you and your company a high-quality website, contact us, and let's get started.

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