It's 2021, and you're still publishing tweets one by one. That needs to change! For any business, when it comes to a businesses social media presence, everything should be thought and planned out weeks, or sometimes months, in advance. You should still leave room for posts that may arise later, but businesses need to create and follow a content calendar because it allows them to have one less thing to worry about.
Rather than focusing on all platforms, we're going to look closely at Twitter and how you can schedule your tweets in advance.
1 - Scheduled Tweets - Twitter for Business
If you deal with Twitter often and use it to run ads, you must be familiar with Twitter's ad manager. The Twitter ad manager is Twitter's platform to create, manage, and optimize ads that run on Twitter and Twitters' ad network.
As long as you have a credit card on file in your Twitter ad manager, you can schedule tweets in advance. You can schedule both organic and promoted tweets up to one year in advance.
Using Twitter's internal tweet scheduler is an excellent tool for people who often use Twitter's ad platform.
If you don't see yourself ever running Twitter ads, and you don't want to bother opening up an ads manager account, then read on. There are better solutions for you.
2 - Third-Party Scheduling Apps
Today, there are many tools available on the internet that allow you to automate so many tedious tasks, like posting to social media. If you run a gourmet deli that is always busy throughout the day, the last thing you want to do is worry about posting to social media because you forgot to or got too caught up.
No worries - you're in luck.
Some of the apps available to you to schedule tweets in advance are PostoPlan (our favorite), Buffer, HootSuite, and more. While these services cost money, you can use them to schedule posts to multiple apps like Twitter, Instagram, Facebook, LinkedIn, Google My Business, WordPress, Slack, and more.
They also have far more features than just scheduling content to be posted in advance. You can track your content's performance, create reports, add team members, save hashtag groups, and much more.
If you haven't already, these apps are great tools that can help you schedule your tweets in advance, so look into signing up for one of them today!
At this point, you should now have a better understanding as to why you shouldn't be tweeting as you go. Most people in business tend to get busy throughout the day, and the last thing you want to worry about is making sure you send a tweet or other social media post out.
With that, you should look into both recommendations that we made for you, but if we could advise what the best direction is to go in, it's using one of those third-party apps because you're able to do a lot more than just schedule tweets. If you use them correctly, they could add a lot of value to your business.