Here's an interesting statistic: as of January 2021, there are over 1.8 billion websites on the internet. That's a far cry from the 800 plus million websites back in 2014! What's even more fascinating is only 0.1% of the websites (less than a million) account for over 50 percent of the web traffic.
So how do you ensure you get a share of the web traffic? You need to have a website that's functional, user-friendly, and professional. This is where trusted web design companies like The Dillon Ross Group or Phoenix website design can help. If anything, the benefits of investing in a competent web design company's service cannot be overstated.
Hiring a Web Design Company: The Unparalleled Benefits
Working with a web design company has several astounding benefits, some of the most notable include:
They have a better understanding of the industry.
This goes without saying; web design companies have people who are experts in their respective fields. They also know the ins and outs of industries, so they can create websites that can help warrant your business's long-term success.
On your own, you can only do so much unless you are well-versed in programming languages and you have mastered all the aspects of online marketing. Web design companies have expert coders, copywriters, web designers, and even SEO specialists.
They can expertly design a professional website.
We know what you are thinking. Why hire a web design agency when there are free website templates you can use? Good question. While hiring a web design company can seem like an unnecessary expense you can do without, nothing can be farther from the truth.
Keep in mind that free website templates only provide basic features. Understandably, you can't expect to design a top-notch site with just primary tools. Websites also have several features like plugins, codes, images, etc. You would find everything challenging to integrate without thorough programming know-how.
For web design companies, it's a walk in the park. They have years of experience designing user-friendly, dynamic, and visually appealing websites that convert. They can also easily make any design changes when needed so your site can keep up with on-going technological developments.
They can help draw more traffic and leads to your site.
Many of your loyal customers probably know your website URL on the search bar so they can find you online. However, your site has to be SEO optimized if you want new prospects to find your site. If your site is not SEO optimized, you have a very slim chance of appearing in the top-ranking pages, and new people won't be able to find you easily.
Besides, most people only click on sites on the top pages and are quick to shun websites on the last pages. Fortunately, a competent web design agency knows what to do to ensure your site is not only visually appealing but also SEO optimized so you can keep up with the competition.
They have access to a vast range of resources.
Web design companies have access to excellent tools. That said, they can quickly develop and design anything—from straightforward websites to sophisticated e-commerce stores. With their tools, they can also easily anticipate any issues and fix them before they can affect your site's look and functionality.
Besides offering technical guidance, most professional web agencies can also help with non-design-related services such as email configuration, web hosting, domain purchase and registration, social media marketing, and other digital marketing services. In other words, easy access to website-related services on demand!
They can create a mobile-friendly website.
With easy access to the latest and best tools, web design companies can create a compatible site with the latest mobile technologies. With 51.89 percent (more than half) of the global website traffic coming from mobile devices, not having a mobile-friendly website can cost you dearly.
Fortunately, most web design companies can easily create a responsive web design that can help you generate more organic website traffic, improve user experience, and improve SEO rankings. They can also ensure you can keep up with the ever-evolving mobile technology.
Wrap Up
Considering that your website can make or break your business, it's best left in the hands of seasoned web design companies. Taking into account all the peerless benefits they offer, it's easy to see it's an investment that's worth every penny.
About the Author
Sarah Munn is the outreach manager of Phoenix Web Design, a web design company based in Phoenix, Arizona, specializing in creating bespoke and responsive websites that will surely grab people's attention. When not writing content, she spends time with her grandparents and also giving back to the community.