If your website generates much traffic, but you don't get many leads, it's crucial to understand that online success is not just about how much traffic your site is getting, but about the number of people your site is converting. Your website can have a large amount of traffic and an excellent marketing strategy in place. Still, if it cannot perform the primary function of converting users, all the other accolades don't mean much. There are many common reasons why your website is not able to convert users as well as it should be.
1. Your Website Is Not Implementing SEO To its Maximum Capacity
Web optimization improves your site's quality and visibility so that it can rank among all the best sites. Without a proper SEO strategy, your site is like a destination on a map with no directions on how to reach it. An adequate SEO strategy ensures that your website's content targets the most relevant keywords that your target audience is searching for and makes sure that it is viewed by them as well. Thus, if you have designed a website and expect easy conversions from it without utilizing SEO to its maximum capacity, it is highly unlikely to happen.
2. Your Website Is Not Responsive
In today's digital age that includes mobile devices and tablets, creating a responsive website has become necessary for web designers and businesses to be able to provide to their users. A responsive website makes web pages render well on a variety of devices and windows or screen sizes. If your website does not offer a responsive design with mobile-friendly features, there is no chance that Google ranks it highly, let alone you increasing your conversion rate.
3. Your Website Is Slow
There are many factors involved in slowing down your websites, such as flash and java, broken links, a non-responsive website, not using a cache, and much more. If your website doesn't load fast enough, there is a higher chance that the visitors will leave and not revisit your site. We, humans, are guilty of wanting things done quickly, and if it's not, on to the next! Work on speeding your website up by optimizing images, keeping fonts the same, limiting effects, and more!
4. Your Website Has Too Many Distractions
To make your website attractive, website owners try to add too much information, images, and scrolling effects to their site, which is too much for visitors. In reality, the users care more about the overall design and information provided. If your copy is well written, optimized, and your website is easy to navigate, more than likely, you can get interested users to convert. It's not going to come down to who has more pictures or scrolling effects! If your website offers too many distractions, your conversion rate will be marginal, compared to what it can be with a simple, easy to use design.
5. Your Website Is Targeting The Wrong Visitors
Search engine marketing is a great way to drive traffic to your website. Whether it be paid or organic traffic, they both provide immense benefits. However, for your website to convert the website viewers you're pushing to your site, you need to target the right people. Targeting wrong visitors is an issue that is present in almost four out of every five websites. Many sites get lots of traffic, but their conversion rate is still low. Thus, getting the right, relevant traffic to your website is more important than how much traffic you are getting.
Thus, to increase your website's conversion rate, you need to make your site free of these errors. Only then, you will start getting favorable results.
If you need help identifying reasons why your website might not be converting as many users as it should be, contact The Dillon Ross Group, and we can help you optimize your conversion rate!