• The Dillon Ross Group

Facebook Ads For Dummies: Set-Up Your First Campaign

At first, setting up Facebook Ads can be quite intimidating for beginners.

However, it doesn't take too long to get used to, and you can quickly learn all the tips and tricks you need to create your first ideal campaign.

So, please continue reading to find out all you need to know about Facebook Ads and how to get them set them up.


Create A Strategy

Before you do anything else, you need to outline and create an effective strategy to figure out what you want from your ads. This would include understanding whom you wish to target, what kind of content you want to advertise, what metrics to consider and similar items. Doing this will help make sure that you follow through the next steps with a particular strategy in mind. If you skip this step, you won't know if your ad is performing well for you or not, because you wouldn't have defined what you want from it.


Choose Your Marketing Objective

As soon as you open up the Facebook Ads Manager to create your campaign, you'll be prompted with what your objectives are. The strategy you created in the first step will help you here. You will get three major categories to choose from that include awareness, consideration, and conversion. Inside these, you will find more options to select the most critical object for your business. You can split-test your objectives for optimal results.


Target The Right Audience

Your campaign is all about the audience, and you want to make sure that you're attracting the right one. With Facebook Ads, you can target the audience that you need for your business. You can go as specific as you want or go for larger audiences, depending on your need. Make use of custom audiences, lookalike audiences, demographic targeting, location targeting, and similar features. Customize as much as you want to and see how it works for you.


Choose Where You Want Your Ads Displayed

The next step is to figure out where you want your ads to be displayed. Do you want your ads displayed on desktops, mobiles, or both? Which platforms do you want your ads to run? Since your ads can run on Instagram as well, you can decide whether you want them on their feed or stories.


Figure Out Your Budget

Moving forward, you will have to choose the amount of money you wish to spend on your Facebook Ads. Create a budget and set a timeline as to when you want your ads to run. You can add limits as to when you wish your ads to run using this feature. Moreover, you can also make changes to the settings available to optimize your ads. Update these once you understand how Facebook Ads run and how to optimize them best.

Select A Format

Now, all there's left for you to do is select a particular format for your ad and add some relevant details. Choose from various options that include single image ads, video ads, and much more. Once you select the format, you can also add in the details such as URLs and CTAs to get people to click on your ad.


There you have it!


All the basics of Facebook Ads are right here, so make sure to pay attention as you go through these.


It's super easy and will help you get the know-how of setting up Facebook Ads.


However, if you would like help getting your business on Facebook and running ads, contact The Dillon Ross Group to get started!

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