Social Media Marketing

Social Media Marketing Company Near Me

With Clients in NY, NJ & Across The World

IS MARKETING WITH SOCIAL MEDIA THE RIGHT MOVE FOR YOUR BUSINESS?

Marketing yourself and your business on multiple platforms of social media is a fantastic technique that you can use to create recognition with your desired audience. Allotting a certain amount of money towards paid social media campaigns, as well as recognizing how to create an organic following, are two significant factors in forming a successful social media marketing strategy. When social media first became a thing, most thought it was just that, a thing. However, they were wrong! The growth of social media throughout these past few years has proved that it is here to stay, as its user statistics continue to increase. Did you know that:

 

• There are 3.2 billion active users daily on social media, which equates to 42% of the population. 

• On average, 2 hours and 22 minutes are spent on social media daily. 

• 71% of consumers who have had a positive experience with a business on social media are likely to recommend it to their friends & family. 

 

Note: Social media is not a fad. 

Contact Us to Discuss Social Media Marketing

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With so many different options, how do I know which platforms to put my business on? The Dillon Ross Group will help you identify which channels are best for your business. 

As a social media marketing agency with tons of experience, The Dillon Ross Group is here to assist you with your social media marketing ventures, which include content creation, strategy, and analytics. We recognize the importance of providing the most efficient marketing tools possible, furthering your brand awareness to new heights.

 

You may feel compelled to join every social channel out there, but try and understand which channels would best attract your target audience. At DRG, we strategize what platforms are best for you and what ad-spend should be behind each social media campaign. 

 

Here are several of the most commonly used social media outlets for our clients.

Instagram Marketing

With technology moving so rapidly, social media users meet the test of juggling the information overload from various mediums, both digital and print. Because of this, our more visual, multitasking society is drifting towards engaging with content that enables them to grasp more information but at a faster pace. Even though Instagram may seem self-explanatory to use, there’s a lot more that goes into its campaign strategies than you may believe. The photo and video-sharing app currently have over 1 billion active monthly users, sharing, on average, 95 million photos each day. With the millions of photos posted each day, how can you ensure that your content is visible to your target audience?

HOW WOULD AN AGENCY RUN YOUR ACCOUNT?

If your company isn’t on Instagram yet, reconsider. It currently has the most substantial per-follower engagement rate of 4.21%. However, understanding the platform and earning those engagements requires a unique strategy.

 

Our team of experts here at The Dillon Ross Group handles all of the minute details, so you don’t have to. The Instagram post-process and overall strategy go as follows:

Objectives: When utilizing Instagram for your business, you need to have specific goals, and decipher why you're using the platform, and what distinguishes your business from others.

 

Content Strategy: Asking yourself what type of company you are will help create your overall strategy and content development method. For example, B2C companies will typically use Instagram to showcase their product, while B2B companies will often share their company culture. This particular process will also conclude what type of content you want to share. Will you stick singly with sharing pictures or will you also expand into Instagram's other features like sharing videos. 

 

Aesthetic: Not having a visually appealing and consistent theme is critical. Frankly put, people want something beautiful to look at. Ensuring your theme is visually appealing by using compatible colors and images can increase your chance of accruing more followers over time.

 

Schedule: Timing of posts on Instagram can be the difference between having your post viewed or liked by 100 people or 1,000 people. The Dillon Ross Group will build a timely content calendar based on statistics within your industry.

 

Advertise: Instagram offers businesses several different ways to help you get your content in front of the proper audience, building brand awareness and engagement. For example, re-targeting advertising brings your business back in front of possible customers after they have left your website. Then there are swipe-up ads in Instagram stories to help direct users directly to your site with a single swipe. 

 

Measure Results: Any of the above points are no good if you aren't tracking results to see how you can adjust and improve. No social media campaign is motionless. Just as trends shift and your users evolve, so should your strategy. Keep track of what posts receive the most engagement. 

 
 
Twitter Marketing

Twitter has a restriction on how many characters a user can publish, and for a good reason. Twitter’s content limit allows users to absorb information more quickly, transforming the platform into a revolutionary news sharing and advertising tool.

 

An average of 326 million people are using Twitter every month, with 80% of those users being affluent millennials and 49% of the following companies. Additionally, 66% of people have become aware of a new business via Twitter. With these statistics in thought, Twitter’s potential to reach new clients and market via influencers is evident.

HOW CAN TWITTER HELP YOUR BUSINESS?

There are a variety of ways that you can use Twitter to improve marketing your business, including:

 

Increase Your Followers: Give your audience something fascinating to view! Distributing unique content or using Twitter's advertising platform are great ways to gain traction and reach new people. 

 

Search for Opportunities: Twitter is an excellent tool to explore potential business opportunities. Let's say you newly opened up a restaurant in NYC and someone tweets "looking for places to eat in NYC!", that is a golden business opportunity you would only find on Twitter's platform. 

 

Twitter Can Increase SEO: Regular tweeting not only creates your presence on Twitter but further helps your search engine optimization aims. If your Twitter profile is public, it is then indexed by Google. Incorporating relevant information and keywords pertinent to your business will help lead people searching for your products or services.

 

Easy Way to Reach People on Mobile: Whether it's a way of killing time on a morning commute or scrolling through one's feed to battle boredom, most people in modern society have their eyes stuck to their screens at some point throughout the day. Twitter permits you to enable notifications, so every time you publish a Tweet, it will get notified to your followers' phones. It's the ideal way to keep your audience engaged and informed.

 

Engage: The beautiful thing about Twitter is that it puts everyday users and businesses in the same area. Its ability for interactivity allows you to communicate directly with your brand's followers. Engaging with your followers leads your brand to life and forms an identity, creating trust with your audience.

 
Facebook Marketing

With Facebook boasting a huge 2.414 billion active monthly users, what better place is there to advertise your business? This social platform is constantly updated with unique features that allow for diversity in content distribution, like Facebook Marketplace, Facebook Live, and Facebook stories.

 

As a company owner, you have more to worry about than Facebook marketing. Your main priority is to improve awareness, build brand value, and generate new leads. This aspect is where The Dillon Ross Group comes in. We recognize how crucial it is to craft the perfect, shareable message, and how to allocate the proper ad spend behind it, increasing results. We’ll stay on top of Facebook’s sitewide updates and learn how to utilize them best for your particular business.

ARE FACEBOOK PIXELS REALLY WORTH IT?

Facebook advertising includes sponsored posts, scheduled ads, and even permits for retargeting. So, what exactly is retargeting? Have you ever been alarmed when you find the same item you were browsing in ad form on another site? This is not mystical computer witchcraft; it's retargeting! 

 

Facebook produces a pixel code, which we then install it on your website. When a user visits your site, that pixel ends up on their internet browser. When they exit your website, they will still be shown ads for the products or services they were first viewing. This tool is invaluable to support keeping you on your customers' minds. If you don't have retargeting set up on your website, you may be losing out on some simple conversions.

 

The only way to know how well your marketing strategy is performing on Facebook is to track various campaigns by performing A/B testing. It is critical to measure ROI and KPI's. KPI's should be set up to meet your original goals. For example, if you need to increase brand awareness, your KPI would be Facebook page views and traffic to your website. If you wish to generate new business leads, you should track conversions and leads due to Facebook advertising.

 

Let us take a role in implementing efficient Facebook marketing strategies for your business!

 
LinkedIn Marketing

Twitter has a restriction on how many characters a user can publish, and for a good reason. Twitter’s content limit allows users to absorb information more quickly, transforming the platform into a revolutionary news sharing and advertising tool.

 

An average of 326 million people are using Twitter every month, with 80% of those users being affluent millennials and 49% of the following companies. Additionally, 66% of people have become aware of a new business via Twitter. With these statistics in thought, Twitter’s potential to reach new clients and market via influencers is evident.

LinkedIn is currently used by more than 562 million users in more than 200 different countries. It’s deemed to be one of the most significant platforms to market your business professionally. Do you need more conviction to mix LinkedIn into your marketing strategy? 94% of B2B marketers on social media use LinkedIn to distribute content, improving their relationships and reputation as a brand. 

 

Including a professional LinkedIn profile to your business’ marketing purposes will allow you to find experienced employees and expand your network. Here are some suggestions to receive the benefits of LinkedIn for Business: 

 

Showcase your Brand’s Personality: Whatever services or products your company sells, make it memorable and distinct across all platforms. Having a robust LinkedIn profile with creative images, backlinks and content is the next best thing to having a cute office dog.

 

Motivate Your Employees to Interact With Your Page: It’s simple for potential clients to recognize that a company is all talk with nothing to prove its claims. Encouraging your employees to combine information about your company on their profiles and follow your company page is an excellent way to allow clients to get to know your company on a more personal level. Also, it’s a great way to expand your company’s network.

 

Share Related Content and Engage: An inactive company LinkedIn page is monotonous and does nothing to add success to a company. It would be best if you attempted to modernize your page regularly by sharing blog posts, relevant website backlinks, pictures, and videos. Take the necessary time to communicate with your followers and respond to their criticisms and business inquiries. Having that sense of clear communication can be the distinction between gaining a loyal customer or losing a customer. 

 

Join LinkedIn Groups: LinkedIn groups are a great tool that all businesses should get involved with. Interacting with other people in your industry is a great networking opportunity, in which you can share your company’s content, eventually building traffic to your site. 

 

Take Advantage of Ad Space: Aside from driving people to your LinkedIn company page organically, LinkedIn also proposes ad space in three formats: sponsored content, sponsored InMail, and text ads, which emerge on various pages throughout a user’s LinkedIn session. This way, you can advertise while still providing relevant, personalized content.

Snapchat Marketing

Upon the day Snapchat was invented, it has since developed from its initial purpose of sending disappearing selfies into an industry shifting app used by 188 million daily users. Snapchat now offers a multitude of different features. The discover section, or where you find stories from your friends, celebrities, and news outlets, has become a popular news medium for social media users. 

 

Unlike other social media platforms, Snapchat is only a mobile app, used frequently by younger generations. Given these statistics, Snapchat may be your best bet if your target audience includes millennials or consumers under the age of 34 years. If your target audience aligns with the Snapchat community, staying on trend with newer programs like Snapchat can help you reach even more customers on a more direct level. Here are a few ways that your business can benefit from the app:

Visible Exposure: Today's customer value transparency – they like to know that your business culture and see if your beliefs resonate with theirs. You can share a story of a company meeting, production set, team outing, or other things worth sharing. Generating consistent content will help maintain your business relevance and transparency. Snapchat also makes it easy to incorporate a swipe up option in your stories, leading your viewers to your website for more content. Don't be hesitant to have fun with it – tell your customers that your business is run by real people too.

 

Advertise: Maybe you don't have enough time to snap your company's daily regiment. Don't worry, Snapchat can still be an active channel to promote your brand via advertisements. Snapchat has a variety of advertising tools that your company can utilize, like video advertisements, sponsored geo-filters, or a sponsored lens. It also offers slots for story content that your business can purchase, as well as non-skip videos with placement options, ensuring users can not skip through your ad. 

 

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