Creating blog posts is vital for the success of your content marketing strategy. Every successful blog or website has, or at least should have, a solid foundation of content, and creating fresh content is crucial for a website to generate a profitable ROI from SEO efforts.
Blogging for SEO helps increase the visibility of your website. When visitors enter a search on Google that relates to your product or service, they have the chance to come across your content, thus making a substantial difference in the general performance of your website in the search engine.
The relevance of blogging for SEO cannot be overemphasized in the generation of always looking for more qualified leads.
The process of writing blog posts that will help your website rank #1 on Google is below:
Understand the Structure of Blog Posts
A good blog post has to be committed to providing massive value and high-quality by using great headlines, attractive pictures and videos, introduction, lead-in, emphasis on main points, conclusion, feedback invitation, related post, comment, and social sharing.
We have helped establish several profitable businesses through blogging. An adequately organized blog post could go a long way to drive visitors to your blog, hence increasing organic search traffic.
Recognizing the Proven Blog Post On-Page SEO Process
On-page SEO involves content structuring and optimizing different page elements that affect the pages and HTML. When blogging for SEO, on-page SEO can competently enhance search result performance on your website. Serving the interest of the searcher and prioritizing user experience is vital in the optimization of web pages.
A crucial step in on-page SEO is keyword research. The keyword search reveals the intention of your audience and what they are searching for. The keyword needs to appear in the first 50 characters of your title to avoid cutting off by google in the search results.
Here's an example of a quick keyword research we did for the term "realtor lead generation".
From doing this keyword research, we can see which keywords we should target and which ones really aren't worth targeting.
A timely and relevant blog post pays attention to the user's searched keywords. Still, inappropriate and irrelevant stuffing of keywords should not be a practice you follow, as Google picks up on these things and could penalize your blog or website.
Create Blog Posts Full of Possible Values
Valuable and practical blog posts will answer the audience's questions and inspire them to execute what they read. This result or action is mostly attained by addressing the right topics and making high-quality blog posts.
The more you can create a distinctive blog post that can prompt your audience to take action, your blog will pull traffic, increasing your search engine traffic.
Develop a Model to Captivate Your Audience
Your blog post has to be unique for your brand. Create your writing style, adopt a plan, strategize, and consistently use and execute it. In your writing style, grab the reader's attention. The reader's attention is significant if you want them to continually read your blog posts, win their trust, and build relationships with them.
The headline for your blog post is crucial in gaining the attention of your readers. Start with attracting attention by using catchy headlines to boost search engine rankings. In your blog posts, it is likewise essential to building interest in your audience.
Give and educate your audience on the need to start and reasons to read your blog posts to the end, and this can be done by highlighting subtitles of your blog posts. Building a strong desire in your blog post will get it shared on social media, which will drive more traffic to your website. Using bullet points will make your copy more persuasive, prompting a strong desire in your audience.
Building Inbound Links to Your Blog Post
Link building is critical in blogging for SEO. When the right links and valuable contents are present in a blog post, the outcome is a substantial increase in search ranking. A productive website content marketing campaign is required to provide trusted links.
For your website to rank #1 on Google, it is essential to make your site more user-friendly for users who browse websites on smartphones and computers. Blogging for SEO is crucial in getting more traffic to your website.
Your websites can be easier to use by making a responsive web design, which is a way to transmit the same HTML code to all devices. A Google mobile-friendly test can be carried out to know how mobile-friendly your website is.
As you can tell, blogging for SEO is critical when trying to rank highly on Google. If you're a small business and need content marketing services for your SEO strategy, our team at The Dillon Ross Group can help create unique, fresh content.