• Dillon Ross

Why You Need to Utilize YouTube For Your Small Business

YouTube is a site with music videos, helpful tutorials, and influencers flexing their brands. But you know what YouTube needs more of? You! Your company needs to start a YouTube channel today.


YouTube is a diverse media platform that has skyrocketed to relevancy, specifically over the last few years.

If your business needs an extra boost or you simply want to get your name, brand, and ideas out there, you should start your own channel today.


If you are a fashion brand, YouTube is a perfect place to display your lookbooks, sales, and individual items. A YouTube video can offer your consumers information they can’t get elsewhere. If you choose to show off your new print pants, provide information like where the print came from, how you came to possess the pants, and why they are better than pants your consumer or viewer can get from a competitor. Make sure your brand is crisp and professional on YouTube. When done right, your YouTube channel can offer your consumers a more in-depth view of your brand while also allowing overseas or remote consumers access to you and your brand.


Do you own a smoothie shop? Do you need some ideas for YouTube content? Let’s talk. Start your channel by using a good logo. Next, try filming easy videos like: “How we Make Our Almond Banana Smoothie,” “Check Out Our Shop,” or “Meet Your Local Smoothie Team.” By filming those easy videos, you can interact with your online community so they can get to know you. Videos like those listed above are the right mix of creativity and professionalism. Need help identifying content your consumer will enjoy? The Dillon Ross Group is excellent at brainstorming creative ideas for businesses just like yours.


Do you offer services that are perfect for a niche market? Are you still not quite getting as many clients as you want? YouTube may be the solution you need! If you are an independent consultant or you offer services, you can easily feel like you are stuck in a box when it comes to marketing yourself—and traditionally, you would be right. 2020 ushered in a new age of new ideas for marketing. If you travel a lot, why don’t you try filming a daily vlog while you travel. Or, if you are shy on camera, try filming a few videos of the stages of work you do when you complete services for a client.


There are so many creative options that are available when you establish a presence on YouTube. At The Dillon Ross Group, we are proud to be a group of people who are tech nerds. On top of YouTube content, though, SEO principles, social media posts, and good marketing are great additions. Contact us for ideas that will turn into profit for your brand, business, or service.

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