There are roughly 8.4 million people that live in NYC alone and about 220,000 businesses. While many people live on the island, business competition in NYC is incredibly high.
Businesses in cities like NYC are built on tradition and culture, but that's not to say that new companies can't and won't thrive. Business success in a highly competitive environment like NYC comes from providing an excellent service/product, great digital marketing, and fantastic customer service.
Without these three components, your business, especially in NYC, is doomed to fail.
In this blog post, we're going to specifically hone in on why you might fail SEO for your business in NYC and how an effective NYC SEO strategy can help your business succeed.
You're Not Creating Enough Content
The reality of SEO is that many components go into your website rankings. For example, you have on-page optimization and off-page optimization. And within both of these, you have many things to address.
One of the main factors in a successful SEO strategy is content creation. If you ask ten SEO marketers what SEO is consistent amongst the industry, I'm almost positive all ten will tell you content.
Google likes websites that are authoritative and that produce relevant, meaningful insight. Think about it this way: Google's search engine is built on user experience. If a user in NYC is looking for an answer to the question, "What are the divorce laws in NYC?", and a guide on how to wax your eyebrows at home comes up, that will lead to a poor user experience, thus leading to a decline in users.
When websites create content, that doesn't mean copy and pasting a few words on a web page or a blog post and thinking that you've now made content. No. You need to do your research and find out what people are searching for and what kind of content is ranking. You then need to write content strategically, whether it be a how-to, a guide, or strictly informational, and write it well.
If writing strategic content isn't your strong suit, no worries, hire a content marketing agency.
You're Neglecting Local Ranking Factors
Local SEO is often misunderstood and generally neglected. But, the truth is, if you want to dominate a geographical area and not just rank for generic keywords, you can't ignore local ranking factors.
One of the best ways to do local SEO is by getting your business listed on local citations. Being listed on many local citations helps users find and locate local businesses, thus leading to a better user experience. By being on more citations, it will boost your local search engine rankings.
Another way to increase your local search engine rankings is by managing your business's reputation and getting more positive reviews. Reviews lead to clicks, and more clicks will get you better visibility! You can get more and better reviews by doing what we said before: provide a good product/service with excellent customer service! But after you do that, implement a reputation management tool into your website or email marketing that asks customers for reviews and automatically posts them.
If you're again unsure about how to automate your business's reputation management, our NYC SEO agency can help.
SEO is a challenging game, and it's no easier in cities like NYC, but that doesn't mean it's not doable. With a proper SEO strategy, your website can be outperforming your competitors in as little as three months. Stick to the plan, trust the process, and keep going!