The real estate industry has been considerably booming in the past decade – regardless of its few ups and downs. The National Association of Realtors had reported nearly 1,100,000 members back in 2014, and the numbers have only risen since then. With such a large number of real estate brokers in the market, it is easy to infer that realtors' competition is at an all-time high.
Since this competition can be both fierce and intimidating, real estate agents must invest in the world of realtor marketing. Like traditional marketing, combining online and offline realtors, marketing skills are essential to differentiate yourself from such a large pool of competitors.
Why Realtor Marketing is Important
The world has evolved into a digitalized society in the past decade. While real estate agents continue to play an essential role in the process, home buyers are increasingly shifting towards online searches before looking for a realtor. The National Association of Realtors had reported that 92% of potential home buyers begin their quest through the internet – looking for both house listings and the respective real estate agents to get into contact with.
Since buyers have shifted to the digital world, it is time for the real estate agents to follow. If you are not currently active and engaging online through a website or social media platform, you can be missing out on a big chunk of potential customers.
How Do I Market Myself as a Realtor?
With digital media expanding by the minute, there is no shortage of potential ways to market your services as a real estate agent. Like other forms of marketing, the first goal is to reach as many potential customers as possible. However, this is becoming increasingly difficult due to the large number of realtors already working with real estate social media marketing companies and developing their unique online presence.
Yet, it is never too late. While it is true that the benefits of marketing take time to reveal themselves in practical terms, the situation is quite the opposite when it comes to online marketing.
Here are our top 5 suggestions to jump into the world of realtor marketing:
1. A Professional Website
For a profession as serious and important as real estate, you need to present yourself appropriately. Since first impressions are often the last impressions, you need to invest in a good-looking website for your real estate services. For both agents and agencies to target more customers, having a professional website is the first step towards achieving this goal.
As you build your specialist website, remember to focus on ease-of-use as well as simple aesthetics. There is no need to go overboard with the ads or photos – instead, opt for more neutral color schemes and well-placed images that are not too overwhelming for the visitor. Apart from the design, your professional website must be able to function correctly. This includes the speed of your site, quality content, user-friendly navigation, and an efficient interface. Remember to update your site regularly (such as daily) for people to check back on new property listings.
2. Photography is Key
Have you ever visited a place that looked reasonably average in photos but is exceptionally beautiful in real life? Well, that is the importance of good photography. If you want to sell a house, you need to take good photos of it.
While potential customers scroll through your website to look for house listings, they will search for the photos to determine whether a property could be their next home. By hiring a real estate photographer who knows all the tricks and angles to make the house look as beautiful as it is, you can save yourself the struggle of convincing potential customers to visit the property themselves. With appealing photos of the place taken with a wide-angle camera lens and carefully edited, you can instantly kickstart your real estate career.
3. 3D Matterport Scans
Especially since the COVID-19 breakout, it is likely that potential buyers would be reluctant to visit properties themselves. By offering a solution to this problem, you could become one of the most popular real estate agents online.
With a Matterport 3D camera, you can easily create a virtual model of an entire property that your buyer can walkthrough. Since this VR experience would be as close to reality as possible, it would make your buyers' decision-making process reasonably simple. As far as digital marketing goes, this is the most effective realtor marketing method that integrates the latest technological models.
4. Start Your Blog
In the real estate industry, there is much space to create your blog for realtor marketing. Eventually, you will be able to build both a platform and an audience that trusts your word when it comes to properties. If you want to succeed in your realtor marketing pursuit, it is highly recommended for you to start a blog immediately.
On this blog, you can provide quality content regularly regarding everything real-estate. This could range from why hiring a real estate agent is essential to remember when purchasing an international property. The beauty of online realtor marketing is that you can even add infographics to your blog about current mortgage rates or varying home prices – making your blog as enjoyable as possible.
5. Get the Professionals
It may not be everyone's cup of tea to begin developing websites and content for all these different social media platforms. Thankfully, there are popular and successful real estate social media marketing companies to aid you through the entire process. The Dillon Ross Group, which specializes in realtor marketing, real estate PPC management, and multiple other tricks to get you ahead of the crowd with digital marketing.
By working with professionals like the Dillon Ross Group, you can use their expertise in SEO-friendly websites, real estate PPC management, social media marketing, and even content creation to keep your potential buyers engaged in the real estate world.