• The Dillon Ross Group

The Importance of High quality Content

You got a new client, yay! You were hired to manage their social media, awesome! But, now you have to do the work, and there is a lot more that goes into managing a companies social media accounts than just posting a picture. Please, for the love of g-d, don't ever post things like this:

This is a perfect example of what NOT to post.

When you are forming a strategy for your client's social media accounts, it's necessary to ask these three questions:


1. Whom are we targeting?

2. What are our goals?

3. Who is their competition?


It's so much better to ask these kinds of questions upfront, or you will be regretful that you didn't later on.


Once you have all of the nitty-gritty figured out, it's time to start creating content!


Which photo looks better? Left or right:

Hopefully, you said the one on the right, because if not...we have more significant issues at stake.


The difference in these two photos is that although they are a slightly different product, they are both tacos. The attention to detail that went into arranging a tablescape and using products to create contrast in color is way more appealing to the naked eye, as opposed to what was put out on the left. Consumers that have never eaten at this restaurant will be much more compelled to give them a try upon seeing the HQ content rather than whatever you want to call on the left.


Being that this is our first blog post, I want to keep it short and sweet. I hope by now, you can tell the difference by what we mean in high quality vs. low quality.


Until next time!

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