Building a successful plumbing business takes time, patience, and commitment. Like most service-based businesses, the success of your business is built on reputation and referrals. Plumbing services are something that every homeowner, whether they'll admit it or not, needs. It could just be for a necessary service call or ensuring the toilet is working correctly. Still, whatever it is, the plumbing business plays a pivotal role in billions of lives.
Like all businesses, you need clients to grow, but sometimes getting new business is easier said than done.
This post will discuss the best ways to generate plumbing leads and how you can convert them into paying customers.
The best ways to get new plumbing leads:
To generate high-quality plumbing leads that will keep your phone ringing and your email full of new messages, follow these three easy plumbing lead generation strategies.
Optimize Your Website for SEO
In 2020, 68% of online experiences began with a search engine. And of that 68%, only 0.78% of Google searchers click on the second-page results. So, in other words, if you're not first, you're last. Search engine optimization (SEO) will play an integral part in discovering your website is on search engines, like Google, thus how much organic traffic you're generating and new leads coming in.
Without a proper SEO strategy in place, you're not going to begin generating new plumbing leads for your plumbing business magically. You have to realize that SEO is a long-term approach, and if you're looking to build a sustainable plumbing business, you can not overlook SEO.
SEO is a multi-pronged approach and must be treated as such. To ensure that your site is set-up and optimized correctly, you need to first focus on your on-page SEO. Make sure that your page content is well written, your meta titles and descriptions are clear and strategically crafted, and that you're continually creating and publishing new content on your blog.
Once your on-page SEO is set-up and planned out, you'll want to develop an off-page SEO strategy then. Off-page SEO mainly consists of link-building. While Google won't fully unveil their ranking algorithm to the public, it's known that Google values backlinks very highly. Backlinks are essentially links that link back to another website. So, the more backlinks your website has, the more authority your website receives. Look at backlinks like votes - the more backlinks you get, the more votes your website receives!
The catch with link-building is that it takes time and can't be fraudulently done. Google is brilliant; don't try and outsmart it, because you won't, and you'll lose! In this particular approach, quality outranks quantity. Focus on securing high-quality backlinks, such a guest posts from highly authoritative blogs. The more quality links you continue to build for your website, the more it will increase your website's authority and improve your website rankings.
Run Call-Only PPC Ads
The great thing about pay-per-click (PPC) ads is that there are many different formats. For example, with Google Ads, you can create search campaigns, display campaigns, call-only ads, or remarketing ads. We consider a full lead generation campaign to include all of these formats, but different formats work better than others for each industry.
For plumbers, we recommend starting with call-only campaigns. The reason being, when people have a plumbing issue, they want to speak with someone right away. So, instead of filling out a contact form and waiting for someone to get back to them, they can click on the call button and speak with you or your secretary right away.
Call-only ads only come up on mobile searches, so people are generally looking for a plumber right away if they're calling you from their cell phone and not going back to their computer to do a thorough search. A great way to capitalize on these ads is by targeting emergency plumbing keywords, such as "emergency plumber near me," because generally, consumers are going to the internet for a plumber to help fix a problem right away. By helping this client out with their emergency plumbing issue, you just created a relationship and could now become this client's plumber when they need one!
Using call-only ads via Google Ads is a great way to generate plumbing leads and build lifetime relationships with clients looking for plumbing services.
Conclusion
While there are many more ways that you can generate leads for your plumbing business, these two, SEO and call-only PPC, have shown to be the most effective and present the most significant ROI.
Suppose your plumbing business requires plumbing lead services to generate more plumbing leads. In that case, The Dillon Ross Group, a plumbing marketing agency providing web design, SEO, and PPC services, is ready to help you with your lead generation!
Set up a time to speak with us by setting up a free consultation!