Yes. Well, it depends on whom you ask.
If you were to ask the small business that gets five new leads every day from ranking highly on Google, they'd tell you yes. But, if you were to ask the other small businesses who ended up seeing no results from SEO, they'd tell you it's a scam and doesn't work.
Unfortunately, there are good and bad providers in the SEO business, like in any industry. So, because of the bad ones, people often ask, "Is SEO dead?"
And our answer, in short, is no.
If you're interested in getting an answer as to whether or not you should still invest in SEO or not, keep reading.
SEO Agency - Keyword Volume
In SEO, we can tell how popular something is based on its monthly search volume. Typically, keywords with a low search volume are easier to rank for.
We said typically because this isn't always the case.
To best put it into perspective, the keyword "SEO agency" has 22,200 searches every month.
That means, every month, 22,200 are searching for an SEO agency on Google for help with their website's SEO.
That's many searches for one keyword!
If you ranked #1 for "SEO agency" on Google, an average SEO retainer is worth $1,000, and if you convert at a minimum of 10%, your monthly keyword value is $932,400!
Wow. So, based on that, ask yourself, is SEO dead?
Long Term Vision
Let's start with a question. When you started your business, did you imagine making a few bucks and then being done with it in a few months, or did you envision building a real, meaningful, and scalable business?
Hopefully, your answer is the latter.
There is no denying that methods like Google Ads or Facebook Ads aren't great for generating leads and sales. But, the problem is that if you turn off your ads, you lose all that traffic.
Unlike paid ads, your traffic source doesn't disappear overnight if you aren't doing SEO every day. You hold your rankings over time.
That's not to say you should stop all SEO work once attaining a good position, but you don't need to optimize it every day for fear of losing it.
So, if you want to build a long-term business that grows yearly, SEO is the vehicle you'll want to invest in.
SEO is Going Nowhere
People used to learn about services mainly through advertisements on the radio, on TV, and in print ads. People also used to make buying decisions in stores and look for providers in the phone books.
While you will hear some people wanting to return to those "simpler" days, the reality is that it's not happening anytime soon.
Searching online on Google is not only here to stay, but these trends will also keep expanding and developing, which means SEO will continue to change too. It's essential to start investing in SEO, if you don't yet, to set your business up for success in the future.
Summary: Need Help With SEO?
As you can see, there are many reasons you should invest in SEO. That is, if you're in business for the long haul and want to build a sustainable business.
If you're seeking help with SEO and want the guidance of a top SEO agency, contact us to set up a free 15-minute SEO discovery call.