There are many ways to increase your traffic to a website, and many of these start with understanding what you've managed to build and what you still need to build up.
Follow the following steps from eCentres to increase traffic to your websites.
1. Make Sure You Fully Understand Where Your Current Online Traffic Comes From
There are many sources of potential traffic, and what works for one person may not work for another, but that also means you can make one source work that a competitor can't. Many websites, social media channels, websites, and search engines exist.
Google Analytics is crucial for giving valuable information on where our traffic comes from and where it goes, letting you learn a lot about your everyday website users. Setting this up is easy and involves correctly inserting some code into your website and verifying.
Analytics then keeps track of your traffic, which is available the same day and aggregates over time so that you can check things by season or year.
Learning how this data works and keeping track of it is crucial.
2. Pay Attention to What Social Media Your Audience Loves
You can use Google Analytics to see how much social traffic you get and where the traffic is coming from so you know who is coming from Facebook, Redditt, Instagram, Twitter, Quora, Substack, etc.
This tool might reveal a social site sending massive traffic your way while you can scale back investments in other sites because it's not producing.
Use a longer timeline, like 3, 6, or 12 months to take an extensive view of the social traffic picture and ensure an anomaly isn't throwing off your views.
3. Are You Properly Optimized?
It's incredible how many people focus on SEO off-page but needs to pay attention to see their headlines and make sure important keywords are used in their content and on their website so they can be ranked for what they want to be found for.
You should only have paid traffic, organic or social traffic, and if you do, then it's time for an SEO Audit and rehashing of social strategy to get back on track.
4. What Keywords Open up the Most Opportunity?
Some keywords get more traffic than others, but some are also permanently out of reach. However, by using Google Analytics and Google Search Console, we can see what you rank for in the 6-20 range and work on boosting those terms and articles to rank higher and thus get more traffic.
There's also research for new relevant keywords to find a low competition that you can use to rank new articles or web pages.
Ranking on the first page of Google and the top three, in particular, is the number one way to guarantee consistent organic traffic to your site.
5. Snipe Your Competition for High-Traffic Keywords
Don't be surprised if your competition's highest traffic rankings come from pages you could easily beat or outrank with SEO work or even create an excellent in-depth article on the topic.
This works for local audiences but also often on a broad scale. Finding your competition's "hidden gems" and ranking for those terms can make a huge difference.
6. Google Shows You Opportunities: Use Them!
The days of Google owning 50% of the search market are long gone; at a minimum, they own 83% now, with some numbers suggesting that might even be a touch higher. In other words, you need to look at and Google how it works and what they offer and take advantage of the information they give to see massive benefits.
If you're not looking good in Google's eyes, you're leaving 83% + of all potential traffic on the table. Not a great business move.
While Google's algorithms change, there is always plenty of information online to find these changes and work on your site to ensure you are at least competitive.
The idea that there are hundreds of ranking factors can be intimidating; it's easy to go through dozens in a day to ensure you are set to go and build further off of that.
Getting in the good graces of Google is one of the most important steps to increasing your website traffic and getting new visitors and customers from people who may have yet to learn about you (much less your website) before finding one of your articles online.
In conclusion, increasing your traffic is crucial for the success of your online presence. By implementing the actionable steps outlined in this blog post, you can take control of your website's visibility and attract more visitors. Remember to create high-quality content, optimize your website for search engines, and utilize social media and other online platforms to drive traffic to your site.
If you're looking for additional support in boosting your website's traffic, DillonRossGroup is here to help. Our team of SEO experts can assist you in creating a customized strategy to increase your online visibility and drive more traffic to your website. Contact us today to learn more about our SEO services and how we can help you achieve your digital marketing goals.