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How to Do Keyword Research for SEO: A Step-by-Step Guide

If you want to rank your website highly on Google, you first need to do keyword research for SEO. The best place to start? Your industry.

Each industry has a bunch of keywords that are specific to it. And if you want your site to rank high in search engines and bring you business, you'll need to rank for these keywords.

Many people struggle with keyword research and don't know where to get started. So, we put together this ultimate guide on doing keyword research. We cover everything from the basics of keyword research to how often you should be doing it and why it matters.

Now, let's get into it!

What Is Keyword Research?

Keyword research is the process of finding keywords that are relevant to your business.

It's a way to identify what people are searching for on search engines to optimize your site for those searches.

Simply put, keyword research is a way to find the words and phrases people type into search engines when looking for something related to your business.

Free Keyword Research Tool

Why Do You Need to Do Keyword Research?

  1. You can rank higher in search engines like Google.

  2. It tells you what your audience is interested in.

  3. It helps you determine which articles to write.

  4. You know what to optimize for.

  5. You will be able to see how much traffic your keywords are getting.

These are great reasons you need to do keyword research for your SEO efforts. You'll want to do some keyword research before writing any content for your website. It's an essential step because it helps you understand what people are looking for and interested in. That way, you can better tailor your content to meet their needs.

Keyword research also lets you know which articles on your site are popular and which ones aren't generating as many views. So if there's an article that isn't ranking as high as it should be, you'll know you need to get out a new blog post with a better keyword selection. It's also beneficial in optimizing your site - after all, knowing the right words to target makes it easier!

How to Do Keyword Research for SEO

There are many ways to do keyword research, but understanding your industry is the best place to start. Each industry has a bunch of keywords that are specific to it.

The first step in keyword research is understanding:

  • What your clients are looking for

  • The target audience

  • The competition

  • The intent of each keyword

The next step is finding various data sources about these keywords. You can use tools like Google AdWords Keyword Planner or other tools such as Soovle or You can also use social media to find trending topics and hashtags, read articles, and gather data from blog posts.

Keyword research can be a tedious process, and it takes time, so be patient with yourself. Keep researching until you find a good number of keywords that fit what you're looking for. Once you've found an initial list of keywords, you need to narrow down your search to the best ones - this will take some time too!

The Basics of Keyword Research

Keyword research is the first step in conducting any SEO strategy. It will allow you to choose the most optimal keywords for your site, which will help you rank higher in search engine results. The more content a search engine crawls, the better your site will rank.

Now that we've covered why keyword research is essential, let's move into doing it!

When it comes to creating a new website or revamping an old one for SEO purposes, there are two main types of keyword research: manual and automated.

Manual keyword research can be done using Google Adwords Keyword Tool or Wordtracker. You can automate keyword research with software like SEMrush or Ahrefs. To get started with either method, you'll need to know what industry your business falls under and how popular that industry is within your geographical location. This information will help you narrow down keywords to waste less time on irrelevant terms.

After narrowing down your list of keywords, it's time to prioritize them. Your goal should be to choose about five to ten keywords for every one to ten pages of your website.

You can also try to include various long-tail keywords within different pages of your site to rank higher in SERPS. Once you've picked out appropriate keywords for each page, it's time to start writing!

How Often Should You Be Doing Keyword Research?

I recommend doing keyword research once every six months. That's because you won't need to do it as often if you have a well-optimized site.

But let me tell you something, if your site isn't optimized around your keywords, you should be doing this more often! The more times you research, the better your chances are of finding the right keywords for your website.

Why Keyword Research Matters

Keyword research is critical when it comes to doing SEO for your website. Without doing keyword research, you're just guessing and wishing that you're targeting the right keywords. Researching keywords gives you a plan and a guide of what keywords to target for your business.


Your business can't just sit back and hope for the best when coming up with keywords to target. It takes a little bit of know-how, which is where conducting keyword research comes in. It doesn't require a degree in marketing or web design, but it does require some commitment and dedication.

The most important thing to remember is to be consistent with your research. You don't want to do it one month and then stop. You want to do it every month, or at least every quarter. It doesn't take much time, and it will pay off in the end by optimizing your site and making it easier for people to find you online.

Want us to do your SEO for you? Contact us to set-up a call!


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