In today's digital environment, it is impossible to avoid the fact that marketing has changed. Some companies evolved organically as the tides turned, but some did not. In the age of social media, group chats, bursts of emails, and continual access to information of any kind, the way that marketing attracts consumers is different. To stay on top of an entire industry, it is critical that your marketing matches your passion.
There are many types of digital marketing, but the most engaging ones that people encounter day-to-day are Email Marketing, Search Engine Optimization Marketing (SEO), Social Media Marketing (SMM), and Pay-Per-Click Marketing (PPC). Every type has a specific strength, and each type can be used to your advantage. If you are interested in engaging your audience and consumers in your industry, contact The Dillon Ross Group here and let our premier team assist you in your journey.
Email marketing happens every day all over the globe. Unlike the use of social media for general public marketing, email marketing is used for direct, confidential marketing purposes. On almost every email platform, there are regularly ad emails that flow into inboxes on the daily. Some are relevant to the receiver's occupation, interests, and likes or dislikes. Additionally, some companies use email marketing for internal uses like advertising special company-wide events, promoting deals just applied to their company, or promoting events that their company has a stake or vested interest in. Email marketing can be perfect for the right consumer: one that checks their email. Pro tip: sleek, attractive, and safe links can attract the right kind of consumer; don't waste an email marketing opportunity with a potentially-dangerous or unsafe link. Collaborate with us on your next email campaign to ensure your email marketing ideas are safely executed and visually appealing.
You can't swipe through the articles on LinkedIn without seeing Search Engine Optimization (SEO) mentioned, and reading about the benefits of it. No matter the amount of articles, comments, or encouragement from marketing/branding companies, understanding how to use SEO to your advantage with marketing can be complicated. SEO is the process of receiving online traffic organically by search results. When SEO is used correctly, it can be a significant advantage for your company, however; many companies stumble as they overuse keywords, don't utilize titles and tags, and assume that good writing alone can gain them traffic. For the second type of digital marketing, it is vital that you have a team that can help craft quality SEO results. Whether that be a fresh website landing page, functional contact capabilities, or eye-catching blog posts, The Dillon Ross Group has worked on many profitable digital SEO campaigns. Let us work with your brand next.
The next type of digital marketing is one that has grown tremendously in the last few years. As apps like Facebook, Twitter, Instagram, Linkedin and TikTok (read our article about how TikTok can benefit your business here) have gained social recognition, so has social media marketing.
When using social media marketing, the consumer must be at the forefront of every idea, post, and campaign.
Well-executed social media marketing can build raw, personal, and reliable relationships with consumers through B2C (business to consumer) content. When utilizing social media marketing, conversations with your consumers can play a massive role in the kinds of campaigns that are publicized. Additionally, recently, many companies have worked with 'Social Media Influencers' to help spread their messages.
For example, an organic toothpaste brand may try polls on their Instagram account or post pictures where influencers show off the improvement of their teeth's whiteness. Or maybe the brand would curate Q&A sessions on Twitter that would benefit their brand and expand the consumer base. When used right, social media marketing can be the ticket you need to branding thoughtfully, advertising wisely, and gaining the popularity you deserve. Social media marketing is more than a picture or tweet—it's a profitable and reliable strategy.
Lastly, Pay-Per-Click (PPC) is a type of marketing where a marketer pays a fee every time there's a visitor to their site. PPC can be boiled down to the process of buying visitors, as opposed to SEO, which is organic and has natural visits based on their content and its relevance. However, for new or re-branding companies or brands, PPC is the boost they may need. We, at The Dillon Ross Group, have lots of knowledge in SEO and PPC digital marketing and associated techniques, read about our approaches here.
Digital marketing is the path of today and the future.
With the right plan, the right team, and the right strategies, digital marketing can take your brand to the next level. Just like every other business process or strategy, digital marketing is a back-and-forth game of attempts, fails, and huge gains.
You may be a dog walking service in need of an Instagram marketing plan, or a downtown boutique that's bringing new trends to your community and needs a website. We are your supporters, fellow visionaries, and winners. Let's win, expand, and create a great digital marketing plan together.
Take the chance today and entrust our team to take your brand to the next level.