If you have recently created a new brand, online store, or website for which you are looking to gain more traffic, then influencer marketing could be the perfect way to do that. As the world of technology and influencer marketing expands, more and more business owners are looking into influencer marketing to give their business a boost amongst a plethora of companies.
What Is Influencer Marketing?
Influencer marketing is when a brand approaches someone on a social media channel with a large following of people and a platform that can influence their audience. Primarily, dependent on the social media platform, the influencer will post about them using the brand's product and recommend it to their audience. This entire process helps boost the business's traffic to its website, conversion rates, and even sales.
In research conducted by Twitter, research shows that 49% of the people who participated in the study depended upon the shopping recommendations of influencers.
So, not only is influencer marketing a popular marketing strategy, but it is also an effective one.
5 Ways You Can Grow Your Business With Influencer Marketing
While influencer marketing might sound pretty straight forward, it isn't. Like all other marketing strategies, this one must be executed well to help grow your business.
Here are five ways in which you can use influencer marketing to grow your business.
1. Set Key Performance Indicators (KPIs)
Before you set out to find the most appropriate and well-known influencer to promote your product, you must first determine and set KPIs. It is a metric system that allows you to measure the performance of your influencer marketing strategy.
2. Set Objectives
Along with KPIs, you should also set the objectives that you want to reach, virtually your goals. An excellent example of a KPI would be the amount of engagement that the influencer's post receives. While an excellent example of your objectives would be to generate awareness about your brand.
3. Use The Most Appropriate Social Media Platform For Your Product
You should always choose the social media platform that is prevalent amongst your target market. Doing this will make it easier for the influencer and you to introduce or promote your brand. By simply choosing the right platform, you can maximize user engagement, gain more subscribers, and even boost your lead generation.
4. Know Your Target Market
You have to choose the most popular platform for the best results, but you must also select the most appropriate influencer. So, a beauty brand should always select a famous influencer from the beauty community and not the fitness community. That should make sense.
5. Staying Up To Date
The best way to get the best results is to always stay up to date with the analytics and results. This way, you can understand what you might need to optimize or change in any future influencer marketing strategy.
Influencer marketing strategies can do wonders for a business, of course, if done correctly. To help your business grow, you must always do your due diligence, and influencer marketing is no exception. Plan and know your audience; these are the key steps to help you succeed in influencer marketing.
If you need help executing an influencer marketing strategy, contact The Dillon Ross Group, and we can help you get set up!