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What Is a Backlink and How Do I Earn More in 2021?

In its simplest form, backlinks are sites that link back to your website or that you link to your site to increase its ranking factor used in SEO. Traffic is directly related to the number of backlinks your website has. The higher number of authoritative websites that link to yours, the better rankings and more traffic a website would get.

A backlink is a link from one website to another. Though, in most cases, when referring to backlinks, it simply infers a link from another site to your site. They are among the several metrics used by Google to measure the value of a page.

Backlinks are also called hyperlinks, incoming links, inbound links, or just links.

Usually, the linked text is styled differently from the rest of the page to stand out for easy identification. Often, the linked text will be a different color, underlined, or attached with an icon such that if you click a piece of connected text, you'll be referred to the page linked.

The importance of backlinks cannot be something you abuse because the quality and quantity of pages linking to your website are some guidelines used by search engines like Google to determine your ranking on their search engine results pages (SERPs). So, it's best to focus on quality when beginning your link-building efforts.

And the higher a website or page rank on a search engine results page (SERP), the better for the business, as people would most likely click on the first few search results Google, Bing, or another search engine brings out response to a search.

Other importance is listed below:

  • It helps search engines find and index content for search results.

  • It allows users to explore the web and see content related to their interests in search.

  • It helps search engines interpret the quality and authoritativeness of sites and content.

Relating to SEO, a backlink is an essential factor in determining how well your pages would rank. In 2016, a Google team member confirmed backlinks serve as one of Google's top three ranking factors.

The more relevant, high-quality backlinks connected to a website, the better it will rank in searches for targeted keywords. So, it is more helpful to have these kinds of backlinks because ranking highly can expand your traffic and conversion rate.

How to Link More Backlinks to Your Website in 2021:

  • Having backlinks to a site sometimes isn't always as easy and straightforward as creating content, especially for a new company with scaling web traffic. Below are some simple ways by you can gain links to your site;

  • Set up Google Alerts for a brand or business name. Thereby, when you spot a mention of your company name on a website that doesn't include a link, you can send a friendly email asking that the name be linked to your site.

  • Be willing always to pitch a story about something you've done recently to your local newspaper. There are always high chances that they're probably looking for exciting news, and local success stories are always a big hit which is a comprehensive look for your company or brand.

  • Source for a website or blog looking for guest contributions from industry experts, especially about your brand. If you can write brilliantly about the topic in question, send them a point. You should add a link to your website or your contribution's body as long as it's of relevance.

  • Develop engaging infographics that can be pitched to websites. This will be attributed to your site, which can be a powerful backlink if you get the graphic reposted somewhere famous.

  • Link someone else first. If you include a link to another person's content or mention them in one of your pages or posts, they may notice, become aware of you, and later return the favor.

  • Target competitor links, a tool like Ahrefs can assess the backlink profile of your opponents. Check which high-quality and suitable sites link to your competitions and pitch your text to those websites to earn backlinks.

  • You must be highly informed of Google's Webmaster Guidelines when building backlinks.


Every website seeks ways to improve traffic and also increase its SEO ranking. Backlinks have remained an effective way to do so, especially in recent times. These backlinks offer a myriad of benefits, but you are required to learn how to use them properly to get the most out of them.

If you're looking for a reliable link-building partner, get in touch with us today.


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