Owning a catering company isn't an easy task. You have to manage many events, clients, staff, and schedules simultaneously, which is challenging. But, if you run a tight ship and provide an excellent service, you can make great money.
The biggest issue caterers face, especially newer catering companies is getting clients.
SEO for caterers is one of the best ways to grow your business as a caterer and continually generate new catering leads.
To learn more about SEO for caterers and how to do it, keep reading:
What is SEO?
SEO stands for search engine optimization. Essentially, it's the process of optimizing your website to make it more discoverable to people looking for your product or service. In this case, it would be people looking for catering services. The difference between being on pages one and two is night and day.
Ultimately, you'll want to be on page one for as many relevant keywords as possible. With this result, you'll generate a lot of organic traffic to your website and bring in a lot more leads.
Does SEO Work for Caterers?
Of course, it does. And here's the best way to think of it.
If you were searching for a caterer to cater your 40th birthday party, where would you go to find one?
You guessed right.
And you're likely going to click on the companies you see first instead of deciding to wander to page three and check those companies out.
Google is a direct response search engine, which means that when you have a question, you go to Google to find an answer.
So, when you want to find a caterer, you go to Google to find one.
Let's break down how to do SEO for caterers so you can rank on page one.
Optimize Your My Business Profile
Formerly known as Google My Business, Google Business Profile is a great way to attract local business and generate local leads. Your Google Business Profile is free to claim and easy to verify. Once you show Google that you're the business owner, you'll have access to now add your business information such as name, hours, contact info, and post updates and new offers. It's important to note that you want to keep this information consistent between your business listings.
If your Google Business Profile says you're open from 9 AM to 5 PM, but your Yelp listing says you're open from 8 AM to 4 PM and Facebook says you're only open on Mondays, your potential clients will be confused, and it's a bad look to Google.
There's another acronym in SEO for this (don't you love acronyms?!), and it's called NAP, which stands for name, address, and phone number. Ensure that you keep the NAP for your business correct and consistent when optimizing your website and online presence for local search because Google values accurate information for its users. After all, that's what Google search is, providing relevant answers to people searching.
Research Keywords for Your Website
You want to ensure that you're targeting the right keywords whenever doing SEO. For example, your website pages won't have keywords or content relevant to a dentist as a catering company.
You want to have your website's content based on the relevant keywords you want your website to rank for.
Some SEO keywords that a catering company would target might be:
Corporate Catering Services
Wedding Catering Services
Local Catering Services
And more. I think you get the point.
That's why keyword research is crucial because you first need to optimize your website and future blog content around keywords you want Google to rank your site for.
Once you have an idea of the keywords you wish your website to rank for, you can start adding them via your titles, descriptions, blog posts, and web copy. Just keep in mind, don't keyword stuff! Keyword stuffing is unnaturally placing keywords on your website just for the sake of SEO, which is NOT what Google wants.
Optimize for Local
The likelihood is that your catering services serve a particular area or states like New Jersey or New York City. So, with that being the case, you'll want to optimize your content to be specific to your locations. By doing this, you'll reach a more local audience and ultimately speak to people who are potential customers. For example, instead of writing a blog article about "Questions to Ask Your Caterer," try this instead and write, "Questions to Ask Your Caterer When Planning A Wedding in NYC."
Focus on Every Funnel Stage
The sales funnel is composed of three stages:
You're not always going to convert people on the first visit to your site. In this case, a conversion is a form fill or phone call with someone submitting an inquiry for your services.
The best way to generate more organic traffic and build brand awareness for your company is to create and share content on your blog. When searching for a wedding caterer, naturally, people will have questions. For example, some questions could be:
How much is catering for a wedding?
When should you hire your wedding caterer?
What questions should you ask your wedding caterer?
These are only a few of the many questions a potential catering client may have before actually submitting their information. And if your company blog has served as a resource to them before even speaking with you, they'll be more inclined to work with you and reach out when they're ready. Another great way to build trust with potential clients is to get them to sign up for an email newsletter from your blog so you can keep in touch with them.
Don't just focus on the keywords like "caterer near me." Make sure you also focus on long-tail keywords, like the above questions.
Get Backlinks the Right Way
So if you're looking into SEO, it's likely that you've heard about backlinks. If not, simply put, a backlink is when one website links from one website to another. The more quality backlinks your website receives from other websites, the more Google rewards your website.
Google views backlinks as votes of confidence. The more of them, from quality websites, you have, the more authority and higher rankings Google will shift to your website.
However, quality is much better than quantity, like most things in life. So when focusing on building backlinks for your website, try and make sure to get them from quality sites that have relevance to your site.
SEO for Catering Companies and Wedding Venues
SEO is one of the many ways a catering company or wedding venue can generate inbound leads consistently. You own your positions on Google, and people are reaching out to you regarding hiring your company.
SEO is the most powerful form of marketing a catering company or wedding venue can invest in. So, if you're looking to grow your catering or wedding venue business, SEO is the place to start.
Contact us here if you want help doing SEO for your catering company.