Digital marketing is full of myths. As digital marketing takes a more dominant role in the world, there are a few myths that need to be debunked. Digital marketing can be an extremely valuable asset; however, it can also weigh your business down if you are not extremely thoughtful about how your digital marketing is representing your business. Before using digital marketing to enhance your business, read these myths and understand the truth behind the myth. Once you understand the basics, digital marketing can become the next phase of your successful business venture.
Myth #1 - Content Regularity Doesn't Matter:
The word “content” is thrown around digital marketing all the time. However, there is a myth that your content regularity does not matter--and it’s wrong. Continual content is a must. If you want your brand, product, or service to be recognized and ranked by Google & Bing, you need to have a lot of content. If your content is sporadic, confusing, and without continuity, you will have a much harder time being recognized by your online platform or your consumers. You need to have content continually pumping out of your business.
In digital marketing, content is your best friend, backbone, and greatest ambassador.
Myth #2 - Your Content Can All Be Different:
Content is essential, that is now established; however, your content needs to be consistent. You can not change fonts, templates, colors, and general creative ideas continually. You must be consistent with your content’s branding. You will rarely see websites or social media sites of successful brands that change their creative ideas continually. Consistency is key beyond your posting regularity. If you post every day, but the quality of what you are posting is not up to par, it doesn't matter if you are posting at all.
Myth #3 - Social Media Doesn't Matter:
Digital marketing and your social media presence are related. In fact, they are more related than one may think. Your social media and related pages to your website matter a lot. In fact, in the 21st century, your social media presence may matter just as much as your website itself. Like your physical appearance, you would not show up to a job interview with half your face full of makeup or half your pants ironed. Your brand and website need to be well-rounded and well-developed. Your social media matters. If you don’t have social media pages, you need to make them ASAP.
The Dillon Ross Group is excellent at the creation and management of social media pages, so let’s talk. Digital marketing can be confusing; we understand that. However, we are here to help. Check out our team and contact us for all your digital marketing needs!