Did you know 333.2 billion emails are expected to be received and sent this year?
With so many emails floating into people's inboxes, it can seem overwhelming to develop ideas that make you stand out and convert.
If your email marketing isn't performing as well as you'd hoped, there are solutions you can reach for. Continue reading to learn six email marketing tips you can learn how to use more effectively.
1. Landing Pages
One way you can improve email marketing is by improving your landing pages.
If your emails direct people to poorly designed landing pages that aren't converting well, it's time to switch them up.
Try revamping landing pages people don't often take action on and track how the change impacts your sales.
2. Deliverability
You might not be making any big email marketing mistakes, but your emails could be landing in people's spam folders.
You need to know if your emails are reaching their target. Look into inbox spam testing to see if you need to make adjustments for people to get your emails right in their inbox.
3. Personalization
If you use one of the popular email marketing services to send emails, your emails might look exactly like one of your competitors!
You need to strive to differentiate and personalize your email so people can quickly and easily tell when something is coming from your business.
4. Capture Emails
You need an effective way to capture emails in the first place if you want your email marketing to reach as many people as possible.
If you're only getting emails when people make a purchase, you should change that. Try setting up a pop-up box on your website or some other way for people to sign up so you can use emails to convince people to make a purchase.
5. New Subscribers
If you want to improve your email marketing, you should strive to design a welcome sequence of emails to deliver when people sign up.
Your first email sets the tone for how people view your business and if they will continue subscribing or hit the unsubscribe button right away.
Designing at least one email to introduce your business to new customers, offering a special one-time-only discount, and explaining what they can expect to see in their inbox can help make people want to stick around.
6. Subject Lines
Subject lines are the only thing you have to capture people's attention as they scroll through their seemingly endless inbox.
If your current subject lines are too short and brief, they might leave people confused and uninterested. On the other hand, if they're long and don't quickly catch someone's attention, they probably won't finish reading.
Instead, focus on short and punchy lines that use people's names whenever possible.
Implement These Email Marketing Tips for Better Open Rates
Email marketing takes time, and if your emails don't have reasonable open rates, you'll end up wasting a lot of it.
Many people follow random email marketing tips without truly understanding how to implement them to achieve success. The six tips mentioned here are simple and effective, so try putting them into practice today and seeing how amazing your results are!
If you found the information in this article helpful and would like to learn more marketing tips, please take a look around the site for more.