Google Ads

NEW JERSEY PPC COMPANY

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Start Generating Leads Immediately by Utilizing The Google Ads Network

Are you tired of inconsistent leads and sales?

With our PPC management service, we set you up on the world’s most powerful and most influential marketing platform – Google Ads.

Running paid traffic correctly takes a multi-faceted approach. At the focus, paid traffic demands knowing your numbers and takes strategy, creativity, and a high level of knowledge of the ad platform.

Through our innovative method, we put your campaigns on a strategic path to a positive ROI.

Get Leads On Demand With Our PPC Management Service

Working with The Dillon Ross Group is an investment that will build you a beautiful website, get you more qualified leads, and attract the best clients. Many web design agencies don't ask the right questions to learn about your business and what you stand for. We do.

Step 1: We Research Your Target Audience

The initial step is the most important and happens outside of the ads manager. We research your target audience to clearly understand their needs and desires, where they live in the country, and the type of device they use most, mobile phone or desktop.

PPC Target Audience Research
PPC Keyword Research

Step 2: We Select Keywords to Target

As a New Jersey PPC company and SEO company, we know that keyword selection can make or break a profitable PPC marketing campaign. Our expert media buying team will create a list of keywords with enough relevance and volume to get in front of your target audience at a solid price point for a positive ROI.

Step 3: We Write Compelling Text Ads

Our copywriters will craft an informative ad that potential customers see by understanding your target audience and their primary needs. They will be persuaded to click and ultimately buy from your business.

NJ Google Ads Company
Image by Austin Distel

Step 4: Time To Go Live

The final step in our New Jersey PPC process is working with the Google ads platform to choose the keywords and audience we’re targeting. We also will set up the proper analytics and tracking to track conversions. Then, we’ll publish your ads, beginning the lead generation process.

Case Study: Local Storage Facility in New Jersey

426,098 Unique Impressions

2,158 Phone Calls

1,915 Conversions

1.71% Click-Through-Rate

Frequently Asked Questions About PPC

How do you define PPC advertising?

Pay per click (PPC) marketing helps send targeted traffic to your website by buying ad placements on Google and having users click these ads to be taken to your website. With a high-converting ad and landing page, you can drive a large traffic volume and create a profitable sales funnel extremely fast, whereas an SEO campaign can take months to pay off in new traffic and sales.

How does PPC work?

You select a specific list of keywords, set bid pricing, and pay a platform like Google to put your ad in front of your target audience. The ultimate goal is to increase the number of leads you generate while, at the same time, decreasing your cost per lead. The best metrics to analyze are your overall ROI and profit growth from the PPC campaign.

Is PPC profitable?

Is something that displays your company’s offer in front of thousands of prospective clients, improves your client acquisition, generates leads at a low cost, and gives you excellent data to empower your other marketing efforts profitable? That’s pretty much what pay-per-click advertising does, in a nutshell, and more. We’ve seen enterprise-level businesses solely built on the back of PPC advertising.

Is PPC or SEO better for my company?

That depends on many things. Paid advertising (PPC) provides much quicker results than SEO because you can get immediate traffic from ads while generating organic traffic will take months to rank highly on Google. As a New Jersey advertising agency, we say the best answer is to have both pay-per-click traffic and organic traffic working for your overall marketing strategy simultaneously.

Let's Discuss Your Goals

Interested in generating more leads for your business and ready to invest in the growth of your company? Great! Let's book a call to see if we're a good fit to help.