WEB DESIGN & SEO FOR RESTAURANTS & CATERERS
NJ & NYC Marketing Company for Restaurants & Caterers
One fabulous thing about the restaurant and catering industries is that there will always be demand for their services as long as there are people left on this planet. However, even with all of this demand, the competition is steep for many restaurants and caterers. How can you assure that your business will thrive through all of the heavy competition and find a way to generate more leads and sales? A restaurant marketing agency, of course.
The restaurant business has grown tremendously from the days of direct mailing coupons. Restaurants can and should now utilize the internet and social media's power to market and scale their restaurant or catering business. Here at The Dillon Ross Group, we have much experience designing beautiful websites and implementing marketing strategies for various restaurant and catering business clients. Clients have approached us looking to increase brand awareness and generate more leads. Leads come in all shapes and sizes in the food and beverage industry - for some, booking more reservations is the goal. For others, more wedding catering inquiries is the goal.
Whatever your individual goal may be, The Dillon Ross Group can help!
Digital Marketing Services for Food & Beverage Businesses
For restaurants, bars, and catering companies, we provide a variety of digital marketing services. Our main points of emphasis are website design, search engine optimization (SEO), pay-per-click (PPC), and social media.
Website Design: Your website should not only be visually appealing, but it should be highly functional, as well. It should load quickly, be optimized for mobile usage, and promptly advise your customers of the knowledge and information they need. Here at The Dillon Ross Group, we take it further and can add features such as online ordering or online reservations into your website.
SEO: The way to landing on top of a Google search is search engine optimization (SEO). Without all the fancy language, it's a technique to optimize content using keywords, content, and link-building to match Google's algorithm, ensuring you show up on top of the organic search results. As a restaurant, bar, or catering company, ranking on page one is critical for long-term success!
PPC: Pay Per Click (PPC) campaigns can better help you track your campaigns to see what works and what doesn't. If you don't like waiting to see the results, PPC is an excellent way to instill a new strategy to expand your presence in front of your target audience and increase overall foot traffic and lead quantity.
Social Media: In today's world, having a robust social media presence is a must. An excellent social media campaign can put your restaurants in front of many more people instead of conventional methods alone. Not to mention, social media has a much lower cost per impression and higher ROI than traditional print advertising.
Creating a Restaurant Digital Marketing Strategy
With a massive shift towards digital marketing campaigns, more and more restaurants have realized that they, too, need to consider revising their current marketing strategy. The sooner you can do so, the sooner you can see positive results correlated to profit!
This client is a restaurant that has been an extension of a family-owned catering company, owned and operated for 15 plus years. They have been awarded "Best Local Lunch Restaurant" for their town multiple times and counting and want to continue their ongoing success.
Before getting on board with The Dillon Ross Group, most of our client's marketing spend was distributed to traditional, overpriced, offline marketing that wasn't trackable. They needed assistance in bringing their marketing efforts into the digital age and finding ways to maximize their marketing investment.
Our team executed a diverse multi-channel marketing strategy that combined our digital marketing services within the conventional methods the client was already using. The overall campaign comprised a newly designed website, PPC, SEO, and social media strategy – all sharing a consistent brand look and feel. We also added an online ordering platform so that customers could place their food orders directly online.
We helped our client achieve its best six-month stretch of sales in the past 15 years. The overall increase they noticed from adding digital strategy to their campaign was more than they anticipated and was very encouraging.