Restaurant Marketing Agency in Greater NYC Area
One fabulous thing about the food and beverage business is that as long as there are people left on this planet, there will always be demand. However, even with all of this demand, the competition is steep for many restaurants. How can you assure that your business will thrive through all of the heavy competition and find a way to generate more sales? A restaurant marketing agency, of course.
The restaurant business has grown tremendously from the days of direct mailing coupons. Restaurants can now utilize the power of the internet and social media to promote their restaurant. Here at The Dillon Ross Group, we have much experience in designing successful marketing campaigns for a variety of clients, many of which happen to be in the restaurant business. Clients have approached us looking to increase brand loyalty, encourage new customer visits, and to outline the food they sell – and we get them, thereby performing multi-channel digital and conventional marketing tactics.
Our Services for Food & Beverage Include:
Typically, for restaurants, we suggest a strategy that looks something like this:
Brand Identity: Brand identity helps you develop your public perception through a logo, website, social media platforms, stationery, and more. Let DRG help you create the perfect messaging, symbolism, and voice to bring the right consumers.
Campaign Creation: We strongly believe in possessing a big idea to support the base of your marketing strategy. So, creating a campaign to obtain an emotional relationship with your targeted audience is necessary.
Website Design & Development: Your website should not only be visually appealing, but it should be highly functional, as well. It should load quickly, be optimized for mobile usage, and promptly advise your customers the knowledge and information they need. Here at The Dillon Ross Group, we take it further and can add things such as online ordering or online reservations into your website. We also have your site and products renewed for all seasons, sales, and special promotions.
SEO: The way to landing on top of a Google search is search engine optimization (SEO). Without all the flowery language, it's a technique to optimize content using keywords and code to match Google's algorithm, ensuring you show up on top of the organic search results.
PPC: Pay Per Click (PPC) campaigns can better help you track your campaigns to see what works and what doesn't. If you don't like waiting to see the results, PPC is an excellent way for you to instill a new strategy to expand your presence in front of your target audience and increase overall foot traffic.
Social Media: In today's world, having a robust social media presence is a must. An outstanding social media campaign can put your restaurants in front of a lot more people, as opposed to conventional methods alone. Not to mention, social media has a much lower cost per impression and higher ROI than traditional print advertising.
Email Marketing: If you're like more than half of the adult population, the first thing you check in the morning is presumably your email. Email conversion rates are 40x those of Facebook and Twitter. It's no surprise why businesses, especially restaurants, utilize email marketing campaigns to get directly in front of their target audience.
Traditional Marketing Strategy: Digital marketing may be flourishing, but we recognize the value of combining conventional methods like TV, radio, billboards, direct mail, magazine, and newspaper advertisements as well to help spread the word.
Creating a Restaurant Marketing Campaign For Modern Day
With a massive shift towards digital marketing campaigns, more and more restaurants have realized that they, too, need to consider revising their current marketing strategy. The sooner you can do so, the sooner you can see positive results correlated to profit!
This client is a restaurant that has been an extension of a family-owned catering company, owned and operated for 15 plus years. They have been awarded "Best Local Lunch Restaurant" for their town multiple times and counting and want to continue their ongoing success.
Before getting on board with The Dillon Ross Group, most of our client's marketing spend was distributed to traditional, overpriced, offline marketing that wasn't trackable. They needed assistance in bringing their campaigns into the digital age and finding ways to maximize their investment.
Our team executed a diverse multi-channel marketing strategy that combined our digital marketing services within the conventional methods the client was already using. The overall campaign was comprised of a newly designed website, PPC, SEO, display ads, email marketing, and social media strategy – all sharing a consistent brand look and feel. Also, we also installed a trackable customer loyalty program and a custom online ordering platform.
We helped our client achieve its best six-month stretch of sales in the past 15 years. The overall increase they noticed from adding digital strategy to their campaign was more than they and we anticipated and was very encouraging.