Frequently Asked Questions

How much do your services costs?

There is no one answer to this question! All of our services are fully customizable and individualized for our client.

Where are you located?

We are located in the Greater NYC Area. We have an office in NYC and NJ. Also, we have employees who work remotely in Tampa, FL. With this being said, we can work with clients anywhere in the world as long as we can speak on the phone or via email.

What is digital marketing?

Digital marketing entails marketing to people using internet-connected electronic devices, particularly computers, smartphones, and tablets. Digital marketing focuses on channels such as search engines, social media, email, websites, and apps to connect with prospects and customers.

What does a digital marketing agency do?

Digital marketing has evolved to the point where an immense array of experts consult with brands to devise efficient strategies or implement specific marketing programs. If you’re new to digital marketing, or lack experience or resources, you should consider engaging an experienced and versatile digital marketing agency.

Would my business benefit from digital marketing?

Definitely! Although companies in many business categories continue to approach digital marketing with uncertainty, avoiding digital marketing denies your business access to the media that the bulk of consumers turn to first and at all hours of the day.

How often should I update my website?

Websites that go for long periods with no updates and new content are unlikely to perform well or support any useful digital marketing initiatives. Though a static website technically qualifies as a website, it’s bound to be more than a digital brochure that produces little or no leads.

What do I need to know about mobile?

Mobile phones are the most commonly used technology in the world. Most of your prospects fill the majority of their media time—and hours—utilizing a smartphone. Mobile marketing focuses on mobile strategies like messaging, mobile applications, and mobile websites. A brand that ignores mobile marketing is doomed.

What is content marketing?

Content marketing is the creation and distribution of educational and entertaining information assets to generate brand awareness, traffic, leads, and sales. Marketing content is generally free and does not explicitly promote your brand as an ad would.

What’s involved in creating a content marketing strategy?

A content marketing strategy is a plan for building an audience. Elements of content marketing strategy include establishing objectives, audience personas, a value proposition, content marketing mission statement, a buyer journey map, and plans for creating, promoting, and analyzing how content marketing assets and programs perform.

Do I need a blog?

Email, social media, search, and other elements of your digital marketing mix will depend on delivering useful content. Though video outlets, podcasts, and media galleries present different options, a blog is by far the most used tactic for distributing marketing content on a channel over which you have complete control.

What content should we create?

There can be no all-encompassing answer to this question except to say you should create content buyers will find relevant and useful. Leading candidates include blog posts, articles, ebooks, infographics, microsites, videos, courses, case studies, newsletters, visuals, and various forms of engaging content.

How often do I need to publish blog posts or create new content?

First, understand this: search engines will learn to index your site as often as you publish content. However, neither your audience or search engines value garbage content. The answer(s) to this question is you should (1) create content as often as you can create great content, and (2) you must consider your costs and ROI.

How do I get people to read our content?

Great headlines are the key to getting people to read, watch, or listen to your content. Over time, however, your reputation becomes a factor, too, so you need to build and honor it. I like to say, “The purpose of your content is not to get people to visit your website; it’s to get people to subscribe to it.”

What is SEO?

Search engine optimization (SEO) uses on-page and off-page tactics to help get content presented by a search engine. If done well, the practice increases the quantity and quality of your traffic.

Why is SEO important?

Search generates the majority of web traffic, and those that come by way of search have a higher degree of commercial intent than most other channels.

What is local SEO?

Local SEO is the process of optimizing your online properties to generate traffic from location-based searches. It helps businesses promote products and services to local customers when they need them.

What are keywords?

Keywords are the words and phrases searchers use—usually with search engines—to find related pages, images, videos, or any information when looking for answers, knowledge, products, or services. SEO experts consider keywords and the topics they suggest when optimizing content for search.

What determines search engine rankings?

This question is the source of endless speculation and debate because search engine companies, such as Google, will not answer it. Experts usually agree that rankings are based on relevance and authority, but the factors that determine them are many—and inconsistent. The best way to achieve a high search engine ranking is to create one of the most thorough web pages possible for a specific keyword or topic.

How do I get mentioned and linked to on other websites?

You can attempt a variety of strategies to earn mentions and links. The three most prolific are likely to be: (1) Secure opportunities to write guest posts on influential blogs (2) Create relationships with influencers in your industry, and (3) Consistently create and promote content worthy of mentions and links.

What is PPC?

PPC stands for pay-per-click. Mostly, it’s a way of buying web traffic. Advertisers pay a fee each time one of their ads is clicked. Search engine advertising is the most popular form of PPC. However, numerous channels, including Facebook, now offer PPC ad models.

What is a buyer persona?

A buyer persona is a description of your ideal customer based on market research and data. Personas generally include customer demographics, behavior patterns, motivations, and goals. They should reveal insights about the buyers’ decisions, including attitudes, concerns, and criteria that drive buying decisions.

What is inbound marketing?

The answer to this question must be turned over to HubSpot, the company responsible for inventing the term. “Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey. Potential customers find you through channels like blogs, search engines, and social media.” Unlike outbound marketing, inbound marketing does not need to fight for potential customers’ attention. By creating content designed to address your ideal customers' problems and needs, you attract qualified prospects and build trust and credibility for your business.

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